1. The Sub-Saharan African Youth - THE VALUE PROPOSITION

3. The Sub-Saharan African Youth: Who They Are According to UN status indication report, Africa has the youngest population in the World. Who they Are: Approx. 20% - 25 % of Sub-Saharan Africa’s population Earn between $250- $ 1200 and more a month Spend cash, by bank cards and mobile services at supermarkets, online, shopping malls and abroad. Worked or studied abroad or have a higher awareness than other Africans about global brands. Buy clothing, cosmetics, cars, devices and household goods, that are fashionable and prestigious. Purchases that reinforce their professional image

4. The Sub-Saharan African Youth: Where They Are By 2020, Accenture research has shown nine Sub-Saharan countries will account for nearly three-quarters of total consumer spending. Where they Are:  Kenya  Uganda  Zambia  Senegal  Ghana  Nigeria

5. The Sub-Saharan African Youth : What’s The Value Proposition CUSTOMERS Cosmopolitan Professionals Rising Strivers Africa’s Affluent NEEDS Clothing Hair &beauty- care products Footwear Luxury global brands. Cosmetics Cars Household goods RELATIVE PRICE At discount Promotional offers

6. The Sub-Saharan African Youth : What’s The Value Proposition

7. The Sub-Saharan African Youth : The Approach Customization of Products & Services Tailoring products and services to specific customer segments or customer needs – Target Savings account Higher interest rate No withdrawals – Target Rent Plans: Rent plans with the ability to pay monthly in agreement

8. – Loyalty & Reward Programs from local and foreign online and savvy shopping stores e.g. Polo Luxury, Samsung, dell, Slots.com etc. Earn up to 15% when you buy airtime or data bundles. Earn up to 2.5% when you shop with your card Earn up to 15% back you buy fuel with your card Get a payment plan for Phones with telecomms company for a phone/tabs Send UBA Vouchers that can be converted to cash, data bundles or airtime – Mobile and Social Banking Options: Budget Application(E.G. mint.com) Bill Reminders (E.G m.gobank.com) Fortune Teller (if you can make purchases) Travel Discount and saving plans. The Sub-Saharan African Youth : The Approach