2. Shift into Winter

3. We have a problem in the winter OctoberDecember Casualty crashes caused by driving too fast for conditions double 167 328 3

4. Reduce winter-weather related deaths and injuries on BC roads 4

5. Winter Driving Safety Alliance 5

6. The main messages Always check weather and travel conditions. Avoid driving when they are bad. If you have to drive, drive smart: Make sure your vehicle is winter ready Give yourself lots of extra time Carry an emergency kit 6

7. 7 Posters and Ads

8. 8

9. 9 Paid and earned media campaign

10. Spreading the word Advertising campaign sponsored by WorkSafeBC and MoTI in three communities Kamloops Kelowna Prince George Print, radio, transit, online, Google, Facebook Advertising campaign sponsored by individual road maintenance contractors 10

11. Spreading the word WorkSafeBC, MoTI and other Twitter accounts MoTI permanent and mobile message boards 11

12. Information sources DriveBC.ca ShiftIntoWinter.ca 12

13. 13 Tipsheets

14. 14 Tipsheets

15. 15 Checklist

16. What to do now Spread the word Promote ShiftIntoWinter.ca and DriveBC.ca Download posters, tip sheets and checklist Distribute them to fellow workers, friends and family Shift into Winter yourself! DriveBC.ca ShiftIntoWinter.ca 16