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Dealer Product Services On the Offensive with the OEMs (Boo-Yah, Baby!) Play OFFENSE Bring on the Special Teams Prepare to: PLAY OFFENSE.

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Presentation on theme: "Dealer Product Services On the Offensive with the OEMs (Boo-Yah, Baby!) Play OFFENSE Bring on the Special Teams Prepare to: PLAY OFFENSE."— Presentation transcript:

1 Dealer Product Services On the Offensive with the OEMs (Boo-Yah, Baby!) Play OFFENSE Bring on the Special Teams Prepare to: PLAY OFFENSE

2 Dealer Product Services On the Offensive with the OEMs (Boo-Yah, Baby!) Play OFFENSE Bring on the Special Teams DPS as OEM-approved vendor –BMW (duh) Service Connection Program – exclusive administrator –Kia (double-duh) EVC program – revamped! One of four vendors approved for Service Reminder communications and other marketing for Co-Op Participating in Kia National Dealer Meeting

3 Dealer Product Services On the Offensive with the OEMs (Boo-Yah, Baby!) Play OFFENSE Bring on the Special Teams DPS as OEM-approved vendor –Mitsubishi (duh, to the 3 rd power) Diamond Care Marketing Program (SRLs at dealer expense; add’l marketing Co-Op’ed) 50% co-op reimbursement, up to 3% of parts purchases Dealer list provided with Co-Op funds available – show them how to spend their money! –GM – LMG work

4 Dealer Product Services On the Offensive with the OEMs (Boo-Yah, Baby!) Play OFFENSE Bring on the Special Teams No specific vendor approval – FAIR PLAY/OPEN GAME!! –Bentley – all dealer post-sale to-consumer marketing is 100% dealer expense –GM – individual dealer level New co-op administrator – must get dealer log-on and password from dealer for submission –Mazda – no call center alliance for Mazda Winner’s Circle Will Co-Op the calls!

5 Dealer Product Services On the Offensive with the OEMs (Boo-Yah, Baby!) Play OFFENSE Bring on the Special Teams No specific vendor approval – FAIR PLAY/OPEN GAME!! –Nissan – Inner/Outer Circle Internally-run program Not Co-op’d, but 95% enrollment –Porsche – Carmichael Lynch Co. - co-op administrator Getting final approval

6 Dealer Product Services On the Offensive with the OEMs (Boo-Yah, Baby!) Play OFFENSE Bring on the Special Teams No specific vendor approval – FAIR PLAY/OPEN GAME!! –Toyota 50%, up to $0.35 per reminder Very specific guidelines

7 Dealer Product Services On the Offensive with the OEMs (Boo-Yah, Baby!) Play OFFENSE Bring on the Special Teams OEMs in the Playbook – of which teams are we reviewing game video! –BMW Motorrad Created communication timeline logic Currently acquiring additional dealer data extraction forms Jeff/IT to analyze and determine level of play Develop program to present to BMW Motorrad –Audi/VW – in the market to replace Newgen; still in development

8 Dealer Product Services On the Offensive with the OEMs (Boo-Yah, Baby!) Play OFFENSE The Opposing Teams Other OEM-recommended vendors –Acura/Honda - Minacs –Chrysler/Dodge – SmartLink approved vendors –Ford/Lincoln/Mercury – Genuine Direct Program Internally-run – but easy to tackle! Ask QBs – KK, BC and JK!

9 Dealer Product Services On the Offensive with the OEMs (Boo-Yah, Baby!) Play OFFENSE The Opposing Teams Other OEM-recommended vendors –Hyundai – Online/Peak Performance – 50% –Jaguar/Land Rover – Online/Newgen – 50% –Lexus – Internal - 7 Programs in Place! Not mandatory and Not Co-op’d!!

10 Dealer Product Services On the Offensive with the OEMs (Boo-Yah, Baby!) Play OFFENSE The Opposing Teams Other OEM-recommended vendors –Mercedes – Harte-Hanks – direct mail (Star Response/Rastar) Internal Program – 50% BDC is requirement –Scion – One vendor, but regions have been known to recommend a regional vendor –Subaru – Minacs

11 Dealer Product Services On the Offensive with the OEMs (Boo-Yah, Baby!) Play OFFENSE The Opposing Teams Other OEM-recommended vendors –Rolls-Royce (BMW) – internal program –Volvo – Online SRL’s not Co-op’d, but required ½% total parts annual purchases; 50% Co-Op

12 Dealer Product Services On the Offensive with the OEMs (Boo-Yah, Baby!) Play OFFENSE Questions???

13 Dealer Product Services On the Offensive with the OEMs (Boo-Yah, Baby!) Play OFFENSE Hands in everyone! Ready……. Lunch! (Be back at 1:00pm)


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