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Megan Levardo The University of Arizona Arizona Space Grant Consortium Mentor: Mari N. Jensen From Ants to Mars: Writing about Science.

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Presentation on theme: "Megan Levardo The University of Arizona Arizona Space Grant Consortium Mentor: Mari N. Jensen From Ants to Mars: Writing about Science."— Presentation transcript:

1 Megan Levardo The University of Arizona Arizona Space Grant Consortium Mentor: Mari N. Jensen From Ants to Mars: Writing about Science

2 Internship Overview Shadowed a science public information officer Learned about new scientific research Responsibilities:  Wrote jargon-free news releases about scientific research  Generated media attention for the research

3 Translate Scientific Jargon Paper title: “Flowering range changes across an elevation gradient in response to warming summer temperatures” News release title: “Plants Take a Hike as Temperatures Rise” Terminology: “Yardangs”

4 Science Press Release Received story assignments from my mentor Reviewed scientist’s research Prepared questions Developed techniques to interview scientists Composed and edited press release with proper Associated Press style Posted release and monitored publications

5 “Charles Darwin’s 200th Birthday to be Commemorated on Campus” Sample of Press Releases “Paul Kapp of Geosciences Receives ‘Young Scientist’ Award” Credit: Peter DeCelles

6 Sample of Press Releases “Can an Ant be Employee-of-the-Month?” Credit: Anna Dornhaus “Plants Take a Hike as Temperatures Rise” Credit: Ben Wilder

7 Resulting Publicity “Can an Ant Be Employee-of-the-Month?” More than 30 publications Various countries New York Times economics blog Tucson’s morning paper: Arizona Daily Star Radio interviews

8 Thank You


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