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Issues & Reputation Management Program Update Joint Issues Management Subcommittee Presented by The National Cattlemen’s Beef Association July 17, 2009.

Published byAgnes Lawrence Modified over 8 years ago

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Presentation on theme: "Issues & Reputation Management Program Update Joint Issues Management Subcommittee Presented by The National Cattlemen’s Beef Association July 17, 2009."— Presentation transcript:

1 Issues & Reputation Management Program Update Joint Issues Management Subcommittee Presented by The National Cattlemen’s Beef Association July 17, 2009

2 Issues & Reputation Management Finding a Proactive, Holistic Beef Production Message

3 Issues & Reputation Management Holistic Message Works Respondents already approach food choices holistically: Healthy Environment Well Cared for Cows Delicious & Nutritious Beef

4 Issues & Reputation Management Adjusting the Balance Hardworking, Real People Good News Consumer Trust & Confidence

5 Issues & Reputation Management Pictures Worth 1,000 Words

6 Issues & Reputation Management Protect and Defend Online

7 Issues & Reputation Management Addressing Beef Issues Online Online Advocacy Network –Broad range of expertise and background –Trained to respond to misinformation and share the good news story about beef production –Industry blogs facilitate online conversation about beef –Recently upgraded to new blog platform

8 Issues & Reputation Management ExploreBeef.org Educates BeefFromPastureToPlate.org –Averages 5,300 unique sessions per month –Consumers visit the site to learn about beef production, environment and animal welfare –Downloadable fact sheets offer additional information “Choices of Beef” and “Environment” among the most popular ExploreBeef.org visually presents beef information, tells producer stories

9 Issues & Reputation Management BQA Consumer Awareness Program

10 Issues & Reputation Management Videos of National BQA Award Winners Videos optimized online highlighting 2009 National BQA Award Winners –Anne Burkholder, Nebraska –Jim Docheff, Colorado www.YouTube.com/BeefPasturetoPlate

11 Issues & Reputation Management NGA Farmer Goes To Market National Grocers’ Association event –Bridging the gap between the producer and the consumer (grocer)

12 Issues & Reputation Management Cattle Care Outreach: State Toolkit 5 modules for state partners –Best practices documents and tools to help cattle farmers/ranchers tell their animal care story Conducting a State BQA Award Contest Using Existing Opportunities to Promote Animal Welfare Hosting a Farm/Ranch Tour To Showcase Animal Care Creating a Video that Tells Your Cattle Care Story Engaging More Beef Producers to Tell Their Cattle Care Story

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