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Published byStella Franklin Modified over 8 years ago
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Report to the Board United Soybean Board (USB) December 6, 2011 St. Louis Marc Curtis, Chairman
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Chairman’s Report USB Annual Meeting Welcome USB farmer-directors QSSBs farmer-directors staff Representatives of Soy Value Chain Former USB farmer-directors Guests
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Chairman’s Report USB 20 th Anniversary Recognition
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Chairman’s Report 2011 Activities/Accomplishments Priority Issues: February 2011 1.Animal agriculture 2.Transportation infrastructure Long-Range Strategic Plan: June 2011 Improve U.S. soybean meal Improve U.S. soybean oil Freedom to operate Customer focus
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Chairman’s Report Source: USB Winter 2011 Soybean Producer Attitudes Survey Most important to your long-term bottom line?
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Chairman’s Report Soybean Checkoff Know customers Beyond elevator, processor Understand customer needs Address customer needs
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Chairman’s Report USB in Action National Association of Farm Broadcasting Convention Nov. 9-10, Kansas City 45+ interviews 600+ ag industry participants Special USB recognition
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Chairman’s Report Next Generation U.S. Soybean
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Chairman’s Report American Soybean Association Strengthen relationship Memorandum of Understanding Code of Conduct Curtis Goal #1
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Chairman’s Report Progress on New Model Checkoff-funded international marketing USSEC evolution Implementation of Impact Project Develop markets with greatest potential Curtis Goal #2
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Chairman’s Report Prepare USB for Next 20 Years Organizational Assessment 2011 USB Task Force Independent, third party expertise On time & ready for consideration Curtis Goal #3
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Chairman’s Report Questions? Thank you!
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