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Report to the Board United Soybean Board (USB) December 6, 2011 St. Louis Marc Curtis, Chairman.

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Presentation on theme: "Report to the Board United Soybean Board (USB) December 6, 2011 St. Louis Marc Curtis, Chairman."— Presentation transcript:

1 Report to the Board United Soybean Board (USB) December 6, 2011 St. Louis Marc Curtis, Chairman

2 Chairman’s Report USB Annual Meeting Welcome  USB farmer-directors  QSSBs  farmer-directors  staff  Representatives of Soy Value Chain  Former USB farmer-directors  Guests

3 Chairman’s Report USB 20 th Anniversary Recognition

4 Chairman’s Report 2011 Activities/Accomplishments Priority Issues: February 2011 1.Animal agriculture 2.Transportation infrastructure Long-Range Strategic Plan: June 2011  Improve U.S. soybean meal  Improve U.S. soybean oil  Freedom to operate  Customer focus

5 Chairman’s Report Source: USB Winter 2011 Soybean Producer Attitudes Survey Most important to your long-term bottom line?

6 Chairman’s Report Soybean Checkoff Know customers  Beyond elevator, processor Understand customer needs Address customer needs

7 Chairman’s Report USB in Action National Association of Farm Broadcasting Convention  Nov. 9-10, Kansas City  45+ interviews  600+ ag industry participants  Special USB recognition

8 Chairman’s Report Next Generation U.S. Soybean

9 Chairman’s Report American Soybean Association  Strengthen relationship Memorandum of Understanding Code of Conduct Curtis Goal #1

10 Chairman’s Report Progress on New Model  Checkoff-funded international marketing USSEC evolution Implementation of Impact Project  Develop markets with greatest potential Curtis Goal #2

11 Chairman’s Report Prepare USB for Next 20 Years  Organizational Assessment 2011 USB Task Force Independent, third party expertise On time & ready for consideration Curtis Goal #3

12 Chairman’s Report Questions? Thank you!


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