1. © Pearson Education 2010 Edexcel GCSE Business Unit 1 Exam Preparation Step 3: Look at the answer options Question Which of the following would NOT be an appropriate method of market research for a small business? The answer options a)Employing a specialist market research company to carry out a survey of 10 000 people. b)Using published statistics about market trends. c)Asking customers to fill in a short questionnaire on the premises. d)Conducting an interview with a group of volunteer customers.

2. © Pearson Education 2010 Edexcel GCSE Business Unit 1 Exam Preparation Step 3: Look at the answer options The thinking process The correct answer is one from four options – go through each option. a)Employing a specialist market research company to carry out a survey of 10 000 people. Could a small business employ a specialist market research company? Is it likely that a small business would get much valuable information from 10 000 customers? Remember, we are talking about a small business. Is this a likely answer?

3. Step 3: Look at the answer options The thinking process b) Using published statistics about market trends. Are published statistics available to small businesses? Could a small business use these statistics? Is this a likely answer? Edexcel GCSE Business Unit 1 Exam Preparation

4. © Pearson Education 2010 Edexcel GCSE Business Unit 1 Exam Preparation Step 3: Look at the answer options The thinking process c) Asking customers to fill in a short questionnaire on the premises. Could a small business devise a questionnaire? Could a small business ask customers to fill in a short questionnaire on the premises? Is this a likely answer?

5. © Pearson Education 2010 Edexcel GCSE Business Unit 1 Exam Preparation Step 3: Look at the answer options The thinking process d) Conducting an interview with a group of volunteer customers. Would a small business be able to select a group of volunteer customers? Is an interview something that a small business could do? Is this a likely answer?

6. © Pearson Education 2010 Edexcel GCSE Business Unit 1 Exam Preparation Step 4: Eliminate the distractors Remember we are looking for the negative – the one a small business is unlikely to be able to use. a) Employing a specialist market research company to carry out a survey of 10 000 people. b) Using published statistics about market trends. c) Asking customers to fill in a short questionnaire on the premises. d) Conducting an interview with a group of volunteer customers. d), c) and b) are all forms of market research a small business might use – they are within a small business’ reach and budget.