1. A 501(c)(3) nonprofit organization formed from a partnership of the University of Colorado and Sierra Nevada Corporation’s Space Systems Group SpaceVision 2011 Diane Dimeff diane@eSpaceCenter.org 303/630-1611 eSpaceCenter.org

2. Our Mission: n Support the creation and development of entrepreneurial space companies; n Commercialize the technologies they create; and n Develop the workforce to fuel their growth. Michael Joyce, Founder Next Giant Leap Diane Dimeff, Executive Director, eSpace Lori Garver, Deputy Administrator, NASA Mark Sirangelo, eSpace Board Chair and Executive Vice Chairman, Sierra Nevada Corporation

3. Aerospace mfg infrastructure Seed Grants $20K Experienced CEO Agency relationships University student workforce Coordinate with SBIR SBIR Mentorship Congressional relationships CO government relationships Industry relationships Private equity investment Classified work Non-engineer workforce Office space and infrastructure eSpace Incubator Program Resources Provided to Support Incubated Companies Business Elements Relationships Funding Entrepreneurial mentorship Entrepreneurial mentorship Business plan development

4. Current eSpace Incubator Participants

5. The 10 Key Questions for Any Business Q1. What Problem Are You Solving? Sentence 1: What does your business do? Sentence 2: For (target market), with (specific description of the target market), and who (their need)

6. The 10 Key Questions for Any Business Q2. What is your solution? Q3. How is it better than/differentiated from other solutions that currently exist? Q4. Who is or will be the competition? Q5. Who will invest in the technology?

7. The 10Q (continued) Q6. What is the cost and time investment for the innovation to be customer-ready? Q7. What is the value of the product to the customer compared to your cost? Q8. How big is the market and what are your potential revenues? Q9.What is your Intellectual Property strategy? Q10. Who is on the team?

8. 8 Macroenvironmental Forces Political-legal Forces Economic Forces Social ForcesTechnological Forces Industry Forces Potential Entrants Suppliers Buyers Substitutes Internal Forces Mgmt Marketing Finance Production R&D Information Tech SWOT Competition

9. 9 Macroenvironmental Forces Political-legal Forces Economic Forces Social ForcesTechnological Forces Industry Forces Potential Entrants Suppliers Buyers Substitutes Internal Forces Mgmt Marketing Finance Production R&D Information Tech SWOT

10. 10 Next Step: Developing a Strategy n What problem are you solving? n Who is your competition? n Why is your solution superior? n Is the market big enough to warrant developing the product or the business? n Focus!

11. REMEMBER THE THREE C’S! (and a P) n Customer: Who are they, and what do they care most about? n Competition: Are there companies already solving the problem? Why is your solution significantly better than other solutions? n Cost: Are your costs significantly lower than the value to the customer, enabling you to develop a high-margin product or business? WHAT PROBLEM ARE YOU SOLVING?