1. BDA Sports Management MCKENZIE MOORE

2. BDA Management - Ethos  BDA’s professional athletes  35 NBA players  20 first round picks  40 overseas players BDA Handles: the players contracts Marketing Sponsor relations Public relations Digital marketing Community relations By listing their credentials, BDA Management asserts that it is a reputable management company. They also assert this credibility by listing the various companies that their players endorse (Nike, McDonald’s, etc.)

3. Marketing  Mission Statement: To build, maintain and protect our clients’ brands  Goal: To identify, build, energize and reward RAVING fans. Fan loyalty is the key to reaching our marketing goals.

4. Sponsor Relations – Ethos  Major Sponsors  Nike  Adidas  Reebok  McDonalds  Coca Cola  Pepsi  Vitamin water  Red Bull  T-Mobile BDA sponsor relations wants to make sure that their players have income coming in long after their careers are over

5. Pathos  With BDA public relations tells the life stories and accomplishments of their players to the public media such as magazines.  Sports media outlets  major television  film  music companies Through the use of emotion and individual stories, BDA’s website uses the rhetorical device of pathos

6. BDA website - Logos  BDA website is easy to navigate and set up in a manner that is easy to follow. There is a logical order to BDA Sports’ webpage  http://www.bdasports.com/bda-sports-bill-duffy/