1. Pharmaceutical Marketing Dr. Muslim Suardi, MSi., Apt. Faculty of Pharmacy

2. Market “A group of customers who have an unsatisfied need for a particular product or service”

3. Marketing Concept “The belief that consumers wants and needs are the driving force behind any product development or marketing effort”

4. Marketing Plan Defines & Quantifies Consumers Consumers Demand Demand Competition Competition Geographic market Geographic market Pricing policy for a specific small business. Pricing policy for a specific small business.

5. Marketing Mix Four variables: Product Product Place Place Price Price Promotion Promotion that must be manipulated to ensure success in marketing

6. Marketing Success The right product At the right place At the right price With the right promotion

7. Market Segmentation Process of dividing the market into groups of similar customers

8. Target Marketing Achieved by answering the following questions: 1. Where do my customers live & work? 2. What level of income is needed to purchase my product or service? 3. What is the life-style of the people who are most likely to need my product or service? 4. Which of my potential customers will receive the greatest benefit from my product/service? 5. Which group of consumers will buy the most of my product or service?

9. Marketing Strategy “Planned activity designed to increase the sale of a business’s products or services”

10. Marketing Plan, Marketing Mix, Sales, Pricing Strategy 1. Marketing Concept & Marketing Mix 2. Marketing Strategy, Market Share & Marketing Target. 3. Penyusunan rencana penjualan, & Target Sales. 4. Advertisement, promotion, & sales 5. Price & calculation of price 6. Pricing Strategy & tahapan sales

11. Pharmaceutical Marketing 1. Pharmaceutical Marketing Strategy 2. Marketing Plan & Sales Target 3. Action Plan 4. Product Knowledge 5. Sarana Promotion 6. Field Force 7. Detailing & product presentation.

12. Kepustakaan 1. Moorman, J.W. & Halloran, J.W. (1993) Enterpreneurship. 174-182.Ohio: South Western 2. McDonough,R.P. et.al (2003). Marketing Phamaceutical Care. In: A practical guide to Pharmaceutical Care, Second Ed. Washington: AphA., p. 204-221. 3. Hagel, H.P. (2003). Developing a Practice Implementation Plan. In: A practical guide to Pharmaceutical Care, Second Ed. Washington: AphA., p. 174- 182.