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Customer Loyalty https://store.theartofservice.com/the-customer-loyalty-toolkit.html.

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Presentation on theme: "Customer Loyalty https://store.theartofservice.com/the-customer-loyalty-toolkit.html."— Presentation transcript:

1 Customer Loyalty https://store.theartofservice.com/the-customer-loyalty-toolkit.html

2 Smartphone - Customer loyalty by operating system 1 Customer loyalty gauges the likelihood that the user of a smartphone platform whose contract has expired or who has broken or lost their phone will repurchase another one on the same platform. https://store.theartofservice.com/the-customer-loyalty-toolkit.html

3 Smart phones - Customer loyalty by operating system 1 Customer loyalty gauges the likelihood that the user of a smartphone platform whose contract has expired or who has broken or lost their phone will repurchase another one on the same platform.[http://www.zokem.com/2011/01/in-the- us-market-iphone-outperforms-other-mobile- platforms-in-user-loyalty-by-a-wide-margin- android-is-second-blackberry-fourth/ In the US Market, iPhone Outperforms Other Mobile Platforms in User Loyalty by a Wide Margin, Android is Second, Blackberry Fourth] https://store.theartofservice.com/the-customer-loyalty-toolkit.html

4 Customer loyalty 1 The 'loyalty business model' is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical example of this type of model is: quality of product (business)|product or Service (economics)|service leads to customer satisfaction, which leads to customer loyalty, which leads to profitability. https://store.theartofservice.com/the-customer-loyalty-toolkit.html

5 Customer loyalty - The service quality model 1 This model then examines the link between relationship strength and customer loyalty. Customer loyalty is determined by three factors: relationship strength, perceived alternatives and critical episodes. The relationship can terminate if: https://store.theartofservice.com/the-customer-loyalty-toolkit.html

6 Customer loyalty - The service quality model 1 The final link in the model is the effect of customer loyalty on profitability https://store.theartofservice.com/the-customer-loyalty-toolkit.html

7 Customer loyalty - Expanded models 1 This in turn will create customer loyalty, improved sales levels, and higher profit margins https://store.theartofservice.com/the-customer-loyalty-toolkit.html

8 Tobacco advertising - Customer loyalty 1 Tobacco companies use advertising to drive brand awareness and brand preference amongst smokers, in order to drive sales and to increase brand loyalty|brand and loyalty business model|customer loyalty. One of the original forms of this was the inclusion of cigarette cards, a collectible set of ephemera. https://store.theartofservice.com/the-customer-loyalty-toolkit.html

9 ULTA Beauty - Customer Loyalty Program 1 ULTA Beauty has a free customer loyalty program called ULTAmate Rewards, where customers can redeem points on any in-store or online purchase they make with their membership card https://store.theartofservice.com/the-customer-loyalty-toolkit.html

10 For More Information, Visit: https://store.theartofservice.co m/the-customer-loyalty- toolkit.html https://store.theartofservice.co m/the-customer-loyalty- toolkit.html The Art of Service https://store.theartofservice.com


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