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Ebusiness CHAPTER 14 McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.
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LEARNING OUTCOMES 1.Compare the four categories of ebusiness models. 2.Describe the six ebusiness tools for connecting and communicating. 3.Identify the four challenges associated with ebusiness. 14-2
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EBUSINESS MODELS Ebusiness Model—A plan that details how a company creates, delivers, and generates revenues on the Internet 14-3
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EBUSINESS MODELS 14-4
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BUSINESS-TO-CONSUMER (B2C) Common B2C Ebusiness Models: 14-5
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EBUSINESS FORMS AND REVENUE-GENERATING STRATEGIES Common ebusiness forms: –Content providers –Informediaries –Online marketplaces –Portals –Service providers –Transaction brokers 14-6
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EBUSINESS FORMS AND REVENUE-GENERATING STRATEGIES Ebusiness Revenue Models: –Advertising fees –License fees –Subscription fees –Transaction fees –Value-added service fees 14-7
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EBUSINESS TOOLS FOR CONNECTING AND COMMUNICATING Email Instant Messaging Podcasting Videoconferencing Web conferencing Content Management System –Taxonomy –Information Architecture 14-8
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THE CHALLENGES OF EBUSINESS 14-9
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