1. 【 1111 Shopping Carnival 】 Where Amazing Happens

2. 天猫【 1111 购物狂欢节】● 商品优惠设定说明 Page: 2 LIST What happened? Why did it happen? What will happen?

3. 1. What happened? Page: 3

4. 19.1 Billion 10min 250million 37min 1 billion 70min 2 billion 2:19 3.7 billion 8:16 5 billion 11:24 8 billion 13:38 10 billion Finally, Tmall ： 13.2 billion Taobao: 5.9 billion

5. Historic moment 1:38pm 11/11/2012

6. 19.1 billion: Stack up to 19000 meters, which is equivalent to the world's tallest building burj dubai (828 meters) of 23 times; It will takes 133 days to finish counting this money for common currency counting machines. More than the GDP of Afghanistan Cyber Monday $1.98 billion The income of 395 shops Of Shanghai in Golden week is $1.02 billion $3.03 billion The United States “Cyber Monday" online sales is $1.98 billion; But even if add “Black Friday" online sales of $1 billion, less than $3.03 billion,the 1111 shopping carnival. "Cyber Monday, " a term to describe the Monday after the Thanksgiving holiday, is the unofficial kickoff for the busy online retail season.

7. Every day, the number of consumers of Wal- Mart is 28 million, and makes 8 billion Yuan. The 1111 Shopping Carnival :total of 213 million people, of course, not all of these people buy something. 1111 Shopping Carnival VS Wal-Mart

8. China's infrastructures and traditional retail industry is not perfect enough, which gives e-commerce a chance to become mainstream to stimulate domestic demand, while logistics and other supporting facilities can improve and match up

9. The sales of three shops is more than 100 million.

10. 全国交易额省份排名 TOP10 省份 Billion Yuan 1 浙江 2.26 2 广东 1.88 3 江苏 1.79 4 上海 1.35 5 北京 1.06 6 四川 1.03 7 山东 8 湖南 9 湖北 10 福建 TOP5CityBillion Yuan 1 上海 1.35 2 北京 1.06 3 杭州 0.705 4 深圳 0.464 5 成都 0.461

11. 2. Why did it happen? Page: 11

12. Good Timing — 天时 Special meaning ： Due to the November 11, 2012 meeting with the weekend and known to be the last Singles Day, a large number of single or unmarried youth are more attracted in it, and it also improves the enthusiasm of participating in activities. Business factors ： Annual November and December ， most of the sellers would have a clearance sale to empty the warehouse and get the money back.So the sales in November is a important sale period.

13. Geographical Convenience — 地利 The T-mall has already been the bellwether of the B2C market. Most of us would think about the T-mall when we have to buy something online.

14. Good Human Relations — 人和 According to the picture ， during 9-11 in November ， the T- mall stacked up to have the similar sales with taobao.

15. Good Human Relations — 人和 132 亿销售 33.6 亿销售 On 1111 this year the hits of The T-mall is as 2.6 times as the hits of last year. And the income is as 3.9 times as last year.

16. 3. What will happen? Page: 16

17. http://finance.ifeng.com Feng Qiao (vice president of Tmall) ： core value is inspired equality consumption demand jiang Wei （ professor and chair man, The college of management, Zhejiang university) Demand and power together promoted the domestic demand

18. http://www.chinadaily.com.cn 1.express: delay is certain 2.Experience: the problem again and again let a person impatient 3.Price: a portion of the goods’ is illusory

19. ideas from other news call for benign competition 11.11 lead to waste a high sale had a bad influence on the later development customers complain

20. personal opinions the shop didn’t delivered goods till 10days later the quality of the down jacket didn’t up to my expectation

21. Page: 21