1. “Ethical Implications of Intercultural Audiences” Author: Lisa Heitzman Presenter: Cory Lawrence

2. Introduction Why We Should Teach Cultural Awareness The Myth of a Universal Standard English Language as a Global Language Striving for Clarity Rise of Globalization Localization and Translation Expanding the Field Dangers of Localization Conclusion

3. Why We Should Teach Cultural Awareness The readers of the text we create are culturally and linguistically diverse. To be able to make ethical decisions, within your writing, through an awareness of the intercultural audiences’ social and cultural values.

4. The Myth of a Universal Standard Visuals are considered somewhat more universal, but still carry a large portion of cultural connotations. No single standard can erase all cultural connotations.

5. English Language as a Global Language English is the main language used in the business, and scientific world. Internationalization can be viewed as an attempt to find a universal means for communication. To adapt communities must compromise part of their own language and culture to become part of the Universal Standard.

6. Striving for Clarity Clarity is defined as the singularity of meaning. Clarity is limited with groups defined by language and culture. Writers should focus on an “astuteness of interpretations and translation”, rather than clarification.

7. Rise of Globalization Due to the increasingly global marketplace, writers can no longer assume readers will be English speaking. Writers must learn to be more adept at interpretation and translation.

8. Localization and Translation Localization makes an area’s culture and language the author’s focus in writing. Focusing on cultural diversity then allows the author to write to the translator.

9. Expanding the Field For localization to succeed the the curriculum needs to expand outside the field of technical communication. Writers need to be able to read the behaviors of human beings in their reaction to given readings. Cross-discipline curriculum would bring out differences in linguistics and culture, helping students to write to international audiences.

10. Dangers of Localization Excessive generalizations can lead to stereotyping. The technique of localization is expensive, and time consuming Few companies today use this technique, leading to ethical concerns.

11. Conclusion Learning the guidelines for writing for translation is an essential tool to address intercultural audiences. Adaptability is the most important lesson, since each writing situation will be different. Know how to use the standards and apply them according to your audience.

12. Questions???