1. Social Searching on the Web Max Macias Emporia State University

2. Social Searching Definition Social searching in this presentation means searching via your friends, friend updates, posts, and bookmarks. Social searching in this presentation means searching via your friends, friend updates, posts, and bookmarks. One can search keywords, or ask questions directly to your friends on various platforms. One can search keywords, or ask questions directly to your friends on various platforms. There are search engines that take user voting into consideration, but for this presentation I am focusing on the above. There are search engines that take user voting into consideration, but for this presentation I am focusing on the above.

3. Social Searching is Developing People like to seek information from others, friends, relatives, etc. People like to seek information from others, friends, relatives, etc. Social searching is in infancy state Social searching is in infancy state Not much written on this yet. Article in July, 08 Online magazine: Searching the Twitter Realm by Not much written on this yet. Article in July, 08 Online magazine: Searching the Twitter Realm by Greg R. Notess. No rules/make it up as you go. No rules/make it up as you go. Some libraries use Delicious, Twitter, Facebook, YouTube, and more… Some libraries use Delicious, Twitter, Facebook, YouTube, and more… Many platforms for social searching Many platforms for social searching DIGG, REDDIT, Amazon, Mahalo DIGG, REDDIT, Amazon, Mahalo DIGGREDDITAmazonMahalo DIGGREDDITAmazonMahalo

4. Focus on Three Technologies Facebook: A social networking site. Twitter: A micro-blogging service Delicious: A social book-marking service Social Technology Facebook Twitter Delicious MaxFriend Friend 2 Friend 3

5. Querying “friends” on Facebook Friends=Database/s (on Twitter and Delicious too) Friends=Database/s (on Twitter and Delicious too) Friend’s knowledgebase serves as database to search. Friend type will have great impact on knowledgebase, e.g. friend is a librarian, teacher, doctor, etc. Friend’s knowledgebase serves as database to search. Friend type will have great impact on knowledgebase, e.g. friend is a librarian, teacher, doctor, etc. Not too much luck searching on this platform yet. I only have 1070 friends however. Not too much luck searching on this platform yet. I only have 1070 friends however. I am focusing on libraries, artists, and writers as my friends at the moment. I want to build these areas of my available knowledge base. I am focusing on libraries, artists, and writers as my friends at the moment. I want to build these areas of my available knowledge base.

6. Querying “friends” on Facebook 2 I have had great luck by contacting friends via the chat utility on Facebook. I have had great luck by contacting friends via the chat utility on Facebook. It takes time to get to know others. Take your time getting to know friend’s expertise areas. It takes time to get to know others. Take your time getting to know friend’s expertise areas. I have asked questions about my papers, and new ideas I have had. I have asked questions about my papers, and new ideas I have had. Jane Dysart is an expert on emerging tech. Emerging tech ?’s can be directed to her. Jane Dysart is an expert on emerging tech. Emerging tech ?’s can be directed to her. Question is likely to be answered if “friend” is interested in the subject. Question is likely to be answered if “friend” is interested in the subject.

7. TwitterTwitter/Twitter Search Twitter I ask my friends on twitter questions and receive good responses sometimes. I ask my friends on twitter questions and receive good responses sometimes. Twitter Search and Tweetscan Twitter Search and Tweetscan Twitter SearchTweetscan Twitter SearchTweetscan Allows me to search people’s updates (tweets). Here I’ve searched for “social media.” Allows me to search people’s updates (tweets). Here I’ve searched for “social media.” Search results Search results Search results Search results Again—they will vary according to who your friends are and your relationship with them. Again—they will vary according to who your friends are and your relationship with them.

8. Delicious Searching Users can search their friends book marks. Users can search their friends book marks. Ability to subscribe to searches/tags and receive updates. Ability to subscribe to searches/tags and receive updates.searches/tags Friends can send you links of interest Friends can send you links of interestlinks of interestlinks of interest Again, the quality of your search results will depend on who your friends are and their interests. Again, the quality of your search results will depend on who your friends are and their interests.

9. Libraries Use Delicious PCC library has a Delicious account it makes available to patrons. PCC library has a Delicious account it makes available to patrons.Delicious account Delicious account San Jose Library’s Learning Bookmarks San Jose Library’s Learning Bookmarks San Jose Library’s Learning Bookmarks San Jose Library’s Learning Bookmarks

10. Conclusion Building social technology into library website design at some level can provide a new infrastructure for searching. Building social technology into library website design at some level can provide a new infrastructure for searching. Building social technology into library website design at some level can Building social technology into library website design at some level can Social searching can provide new information searching tools for library websites. Social searching can provide new information searching tools for library websites. Social searching can be used to improve access to information in libraries and non-profits. Social searching can be used to improve access to information in libraries and non-profits. This technology is currently being explored in libraries as I have shown. This technology is currently being explored in libraries as I have shown. Business use Social searching to keep track of trends. Business use Social searching to keep track of trends.Social searching Social searching