1. Basic Marketing – Chapter 05 Supplementary PowerPoint Archive This is an archive of photos and exhibits from the text and additional graphics and exhibits as referenced in the Basic Marketing Multimedia Lecture Guides. See the Basic Marketing Multimedia Lecture Support Package for additional detail and teaching suggestions. For use only with Perreault/Cannon/McCarthy. These images may not be redistributed or used for any other purpose without permission of the publisher, McGraw- Hill/Irwin, The McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.

2. Opening photo 5-2

3. Exhibit 5-1: Marketing Strategy Planning and Demographic Dimensions of Final Consumers 5-3

4. http://www.DemographicsNow.com http://www.DemographicsNow.com screenshot 5-4

5. Urban street scene photo 5-5

6. Ebay international website 5-6

7. Indian family of six on motorcycle photo 5-7

8. CNBC ad Targeting High- income Consumers 5-8

9. Pond’s ad 5-9

10. Young couple with SOLD real estate sign photo 5-10

11. Changes in the U.S. Birthrate, 1935–2010 (Exhibit 5-4) 5-11

12. Population Distribution (and Percent Growth Rate) by Age Groups for Different 10-Year Periods (Exhibit 5–5) 5-12

13. Diamond ad 5-13

14. Schwan’s ad 5-14

15. Exhibit 5-8: Stages in Modern Family Life Cycles 5-15

16. Cruise ship photo 5-16

17. Univision ad 5-17

18. Couple building a home photo 5-18

19. Projected Population Increase (Millions) between 1994 and 2020 5-19

20. Colgate in Poland photo 5-20

21. AZN Television and Nickelodeon ads 5-21

22. Young couple with SOLD real estate sign photo 5-22

23. CBS ad 5-23

24. Disney Cheddar Treasures ad 5-24

25. Stages in the Family Life Cycle 5-25

26. Univision ad 5-26

27. Appealing to the “Matures” 5-27

28. A Luxuy Item 5-28