1. Imperfect Competition 1 Monopoly

2. Characteristics of Monopolies 2

3. 5 Characteristics of a 5 Characteristics of a Monopoly 1.Single Seller One Firm controls the vast majority of a market The Firm IS the Industry 2. Unique good with no close substitutes 3. “Price Maker” The firm can manipulate the price by changing the quantity it produces (ie. shifting supply to the left). 3

4. 5. Some “Nonprice” Competition 4. High Barriers to Entry No immediate competitors Despite having no close competitors, monopolies still advertise their products in an effort to increase demand. 5 Characteristics of a Monopoly 5 Characteristics of a Monopoly New firms CANNOT enter market Firm can make profit in the long-run 4

5. Origins of Monopolies 5

6. How can Monopolies Develop? 1.Geography is the Barrier to Entry Ex: Nowhere gas stations, De Beers Diamonds, Green Bay Packers, Cable TV, … -Location or control of resources limits competition and leads to one supplier. 2. The Government is the Barrier to Entry Ex: Water Company, Firefighters, The Army, Pharmaceutical drugs, rubik’s cubes… -Government allows monopoly for public benefits or to stimulate innovation. -The government issues patents to protect inventors and forbids others from using their invention. (They last 20 years) 6

7. 3. Technology or Common Use is the Barrier to Entry Ex: Microsoft, Intel, Frisbee, Band-Aide… -Patents and widespread availability of certain products lead to only one major firm controlling a market. 4. Mass Production and Low Costs are Barriers to Entry Ex: Electric Companies If there were three competing electric companies they would have higher costs. Having only one electric company keeps prices low -Economies of scale make it impractical to have smaller firms. Natural Monopoly- It is NATURAL for only one firm to produce because they can produce at the lowest cost. 7 How can Monopolies Develop?

8. Drawing Monopolies 8

9. Good news… 1.Only one graph because the firm IS the industry. 2.The cost curves are the same 3.The MR= MC rule still applies 4.Shut down rule still applies 9

10. The Main Difference Monopolies (and all Imperfectly competitive firms) have downward sloping demand curves. Which means, to sell more a firm must lower its price. This changes MR… THE MARGINAL REVENUE DOESN’T EQUAL THE PRICE! 10

11. PQdTRMR $1100- Why is MR less than Demand? 11

12. $10 PQdTRMR $1100- $10110 Why is MR less than Demand? 12

13. $10 PQdTRMR $1100- $10110 $92188 Why is MR less than Demand? $9 13

14. $10 PQdTRMR $1100- $10110 $92188 $83246 Why is MR less than Demand? $9 $8 14

15. $10 PQdTRMR $1100- $10110 $92188 $83246 $74284 Why is MR less than Demand? $9 $8 $7 15

16. $10 PQdTRMR $1100- $10110 $92188 $83246 $74284 $65302 Why is MR less than Demand? $9 $8 $7 $6 $7 $6 16

17. $10 PQdTRMR $1100- $10110 $92188 $83246 $74284 $65302 $56300 Why is MR less than Demand? $9 $8 $7 $6 $7 $6 $5 17

18. $10 PQdTRMR $1100- $10110 $92188 $83246 $74284 $65302 $56300 $4728-2 Why is MR less than Demand? $9 $8 $7 $6 $7 $6 $5 $4 18

19. $10 PQdTRMR $110-- $10110 $92188 $83246 $74284 $65302 $56300 $4728-2 Why is MR less than Demand? $9 $8 $7 $6 $7 $6 $5 $4 19

20. $10 PQdTRMR $110-- $10110 $92188 $83246 $74284 $65302 $56300 $4728-2 Why is MR less than Demand? $9 $8 $7 $6 $7 $6 $5 $4 MR IS LESS THAN PRICE 20

21. MR IS LESS THAN PRICE 21 2 3 $100 $90 By charging $90 rather than $100 the monopolist sells the third unit and gains $90 from the sale BUT from this gain $20 must be subtracted (the $10 less the monopolist charged for each of the first two units). Therefore MR for the third unit is $70, much less than the sale price of $90. Loss = $20

22. Calculating Marginal Revenue 22

23. To sell more a firm must lower its price. What happens to Marginal Revenue? PriceQuantity Demanded Total Revenue Marginal Revenue $60 $51 $42 $33 $24 $15 Does the Marginal Revenue equal the price? 23

24. To sell more a firm must lower its price. What happens to Marginal Revenue? PriceQuantity Demanded Total Revenue Marginal Revenue $600 $515 $428 $339 $248 $155 Does the Marginal Revenue equal the price? 24

25. To sell more a firm must lower its price. What happens to Marginal Revenue? PriceQuantity Demanded Total Revenue Marginal Revenue $600- $5155 $4283 $3391 $248 $155-3 Draw Demand and Marginal Revenue Curves MR DOESN’T EQUAL PRICE 25

26. Plot the Demand, Marginal Revenue, and Total Revenue Curves 26 Q $15 10 5 $64 40 20 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Q TR P

27. Q $15 10 5 $64 40 20 TR D 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Q MR Demand and Marginal Revenue Curves What happens to TR when MR hits zero? Total Revenue is at its peak when MR hits zero 27 P TR

28. Elastic vs. Inelastic Range of Demand Curve 28

29. Elastic and Inelastic Range 29 Q $15 10 5 $64 40 20 TR D 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Q MR P TR Total Revenue Test If price falls and TR increases then demand is elastic. Elastic Total Revenue Test If price falls and TR falls then demand is inelastic. A monopoly will only produce in the elastic range Inelastic

30. Maximizing Profit 30

31. D MR $9 8 7 6 5 4 3 2 MC ATC 31 1 2 3 4 5 6 7 8 9 10 Q P What output should this monopoly produce? MR = MC How much is the TR, TC and Profit or Loss? Profit =$6

32. D $9 8 7 6 5 4 3 2 Conclusion: A monopolists produces where MR=MC, buts charges the price consumer are willing to pay identified by the demand curve. MC ATC 32 1 2 3 4 5 6 7 8 9 10 Q P MR

33. D $10 9 8 7 6 5 4 3 MC ATC 33 6 7 8 9 10 Q P TR= $90 TC= $100 Loss=$10 AVC What if cost are higher? How much is the TR, TC, and Profit or Loss?

34. D MC MR TR= TC= Profit/Loss= Profit/Loss per Unit= Identify and Calculate: $70 $14 $56 ATC $2 34 $10 9 8 7 6 5 4 1 2 3 4 5 6 7 8 9 10 Q P

35. Are Monopolies Efficient? 35

36. Q P D S = MC P pc Q pc CS PS 36 In perfect competition, CS and PS are maximized. Monopolies vs. Perfect Competition

37. At MR=MC, A monopolist will produce less and charge a higher price 37 Monopolies vs. Perfect Competition Q P D S = MC P pc Q pc MR PmPm QmQm

38. Where is CS and PS for a monopoly? 38 Monopolies vs. Perfect Competition Q P D S = MC MR PmPm QmQm CS PS Total surplus falls. Now there is DEADWEIGHT LOSS Monopolies underproduce and over charge, decreasing CS and increasing PS.

39. Are Monopolies Productively Efficient? Does Price = Min ATC? No. They are not producing at the lowest cost (min ATC) 39 D $9 8 7 6 5 4 3 2 MC ATC 1 2 3 4 5 6 7 8 9 10 Q P MR

40. Are Monopolies Allocatively Efficiency? Does Price = MC? No. Price is greater. The monopoly is under producing. 40 D $9 8 7 6 5 4 3 2 MC ATC 1 2 3 4 5 6 7 8 9 10 Q P MR Monopolies are NOT efficient!

41. Monopolies are inefficient because they… 1.Charge a higher price 2.Don’t produce enough Not allocatively efficiency 3.Produce at higher costs Not productively efficiency 4.Have little incentive to innovate Why? Because there is little external pressure to be efficient 41

42. Q DMR MC ATC P Natural Monopoly 42 Q socially optimal One firm can produce the socially optimal quantity at the lowest cost due to economies scale. It is better to have only one firm because ATC is falling at socially optimal quantity

43. Regulating Monopolies 43

44. How do they regulate? Use Price controls: Price Ceilings Why don’t taxes work? Taxes limit supply and that’s the problem Why Regulate? Why would the government regulate a monopoly? 1.To keep prices low 2.To make monopolies efficient 44

45. 1.Socially Optimal Price P = MC (Allocative Efficiency) Where should the government place the price ceiling? 2. Fair-Return Price (Break–Even) P = ATC (Normal Profit) OR 45

46. D MR MC ATC 46 Q P Regulating Monopolies Where does the firm produce if it is unregulated? PmPm QmQm

47. D MR MC ATC 47 Q P Regulating Monopolies Price Ceiling at Socially Optimal PmPm QmQm P so Q so Socially Optimal = Allocative Efficiency

48. D MR MC ATC 48 Q P Regulating Monopolies Price Ceiling at Fair Return PmPm QmQm P so Q so Fair Return means no economic profit P fr Q fr

49. D MR MC ATC 49 Q P Regulating Monopolies PmPm QmQm P so Q so Unregulated P fr Q fr Socially Optimal Fair Return

50. Q DMR MC ATC P Regulating a Natural Monopoly 50 Q socially optimal What happens if the government sets a price ceiling to get the socially optimal quantity? The firm would make a loss and would require a subsidy P so

51. Lump Sum vs. Per Unit Taxes and Subsidies 51

52. Price Discrimination 52

53. Price Discrimination Definition: Practice of selling the same products to different buyers at different prices Airline Tickets (vacation vs. business) Movie Theaters (child vs. adult) All Coupons (spenders vs. savers) Examples: 53

54. PRICE DISCRIMINATION Price discrimination seeks to charge each consumer what they are willing to pay in an effort to increase profits. Those with inelastic demand are charged more than those with elastic Requires the following conditions: 1.Must have monopoly power 2.Must be able to segregate the market 3.Consumers must NOT be able to resell product 54

55. PQdTRMR $1100- 55

56. $10 PQdTRMR $1100- $10110 Results of Price Discrimination 56

57. $10 PQdTRMR $1100- $10110 $92199 $10$9 Results of Price Discrimination 57

58. $10 PQdTRMR $1100- $10110 $92199 $83278 $10$9 $10$9$8 Results of Price Discrimination 58

59. $10 PQdTRMR $1100- $10110 $92199 $83278 $74347 $10$9 $10$9$8 $10$9$8$7 Results of Price Discrimination 59

60. $10 PQdTRMR $1100- $10110 $9219$9 $8327$8 $7434$7 $6540$6 $5645$5 $4749$4 Results of Price Discrimination $10$9 $10$9$8 $10$9$8 $10$9$8$7 $6 $5$10$9$8$7$6 $10$9$8$7$6$5$4 60

61. $10 PQdTRMR $1100- $10110 $9219$9 $8327$8 $7434$7 $6540$6 $5645$5 $4749$4 $10$9 $10$9$8 $10$9$8 $10$9$8$7 $6 $5$10$9$8$7$6 $10$9$8$7$6$5$4 WHEN PRICE DISCIMINATING MR = D 61

62. Regular Monopoly vs. Price Discriminating Monopoly 62 D MR MC ATC Q P PmPm QmQm

63. A perfectly discriminating monopoly can charge each person differently so the Marginal Revenue = Demand 63 D MR MC ATC Q P

64. 64 D=MR MC ATC Q P Q nm Identify the Price, Profit, CS, and DWL A perfectly discriminating firm/industry can charge each person differently so the Marginal Revenue = Demand

65. 65 D=MR MC ATC Q P Q nm Identify the Price, Profit, CS, and DWL A perfectly discriminating can charge each person differently so the Marginal Revenue = Demand Price Discrimination results in several prices, more profit, no CS, and a higher socially optimal quantity