3. Awakening the Youth of ‘Middle India’ Tata Jagriti Yatra targets youth of ‘Middle India’ to recognise their own potential by...... showcasing Enterprise Led Development...... through a national journey with 400 competitively selected youth...... that visit successful social and economic entrepreneur role models.. … who epitomize the resurgence of a dynamic and confident India. INCLUSIVE GROWTH: Crucial For India’s Prosperity 250 Million 500 Million 350 Million 1,100 Million

4. A Unique Opportunity The EVENT: A unique train journey across India to discover India’s real heroes The PARTICIPANTS: 400 of India’s brightest youth between the ages of 20-25 The AUDIENCE: the entire country: through the physical journey over 8000 km The INTENT: To spread the message of change through Enterprise Led Development (ELD) The MESSAGE: Once in a lifetime opportunity for young. “Awakening the entrepreneurial spirit…” JY ’09: December 24, 2009 - Jan 11, 2010

5. How Is It Done: Operations 18 bogie train specially chartered from the Railways –Boys and Girls coaches –Bath rooms, Lecture rooms, Sickbay, Comp Centre –Travelling security, caterers, cleaners, electricians –Buses and logistics at destinations –Volunteers and organizers In train Bathrooms In train AV Onboard Blogging Fleet of Buses On board catering Security

6. What Do We Do: Programming Visiting role models Interactive learning in the train TV Panel Discussions Events and Adventure Delhi Hyderabad Kanyakumari

7. Key Messages of the Yatra External Journey The Panorama of an 18 day national journey Inner Journey Challenging ones own beliefs through interacting with fellow yatris and role models Innovation Dicovery of how enterprise is impacting social lifestyles. Collaboration Opportunity to learn benefits of collaborating in real life situations Transformation The courage to go back to ones place of origin to drive change

8. The Impact: Yatri Perspective “ My thinking has changed. I was great at talking about what is wrong with our system, our people, our government etc. now, I talk solutions. I look for the way out.... ” - Maithili, ex-Yatri

9. The Impact: Role Model Perspective Dr. R. A. Mashelkar, India’s leading scientist said: “ I was expected to inspire the young Yatris. In fact, it was the other way around. They inspired me! Our interaction was so energizing, so fulfilling! ”

10. How are Yatris Selected? Application on the web or on paper Three selectors from a panel review each application Shortlisted based on response to six questions. The Six Key Questions Do you have a role model? Would you like to be a Social Entrepreneur? Have you already demonstrated entrepreneurship? Why should you be selected? What do you think are India’s challenges? What do you intend to do to contribute for this?

11. What are You Waiting For? Register on the web View 2008 yatra experiences on the microsite Subscribe to receiving updates through email and SMS Get in touch with us if you have any further questions

12. Any Questions? Tata Jagriti Yatra 2009 B5, Green Acres Co-op Society Off Din Quarry Road, Panjarpole, Deonar MUMBAI - 400088 INDIA Phone : +91 22 64535354 Mobile : +91 9223231183 Website: www.jagritiyatra.comwww.jagritiyatra.com Email: info@jagritiyatra.cominfo@jagritiyatra.com