1. Mid Term Project Name: Mohammed alsaugh ID: MAE108 Digital Tech for Marketing 1 Lecturer: Mohammed Abughazalah

2. The company: Jarir bookstoore Founded: 1979 Founder: AL Agil brothers Number of storse: 33 Services: books and Electronic devices

3. Why did you choose this website? 1.Because Jarir bookstore website is a new website. Therefore the site needs to be developed 2.Because Jarir bookstore the most popular bookstore, and Jarir also become one of the biggest electronics stores 3.Because the competition has become intense. Such as Extra.

4. The digital marketing channels that I will use: Display Advertising :

5. The digital marketing channels that I will use: Social media marketing:

6. The digital marketing channels that I will use: Search Engine Optimization (SEO) Online Public Relations: Email Marketing:

7. Improving the website ranking (SEO) Keyword Technical Optimization 1. Title tags 2.Meta-data description tags Usability Social Media Strategy

8. What I will add to the website to make it more attractive ? 1.The first thing i will do and the most important thing is to add an online shopping.

9. 2.To attract new customers i will make two type of accounts.

10. 3.People have to know that they’re going to miss it if they don’t act quickly. So i will do some steps

11. 4. I will make rewords point system. So after they collect some points they can exchange it with gifts

12. 5. I will Optimize website load speed: