1. St. Francis Xavier University BSAD 231 Foundations of Marketing Professor Denton Anthony

2. Agenda  Introductions  Course Overview  Objectives  Text  Student Evaluation  Assignment for next class

3. Professor Denton Anthony Introductions Contact me: Phone 867-5234 Email danthony@stfx.cadanthony@stfx.ca Websitewww.stfx.ca/people/danthonywww.stfx.ca/people/danthony Office HoursWill be posted outside of office door and on my website. I do have an open door policy however.

4. Professor Denton Anthony Introductions Name Where you are from Planned area of study

5. Professor Denton Anthony What is Marketing? Marketing is more than sales and advertising, it is also: buying, wholesaling, storing, financing, relationship building, research, pricing, product development

6. Professor Denton Anthony Course Objectives To introduce marketing concepts and marketing management strategies including:  Integrated marketing communication  Product and service strategies  Pricing  Distribution To examine current marketing news – What’s Happening? To apply textbook concepts to cases, exercises, and discussion To further develop communication skills (written and oral)

7. Professor Denton Anthony Textbook Effective Marketing, First Canadian Edition, by Zigmund, d’Amico, Brown, Anthony, Monk and Donville. Thomson, Nelson, 2008. You will need this text for: Tests and Quizzes Homework Reading assignments Achieving your best possible grade! Technology/package components Text website full of resources: www.effectivemarketing.nelson.com www.effectivemarketing.nelson.com

8. Professor Denton Anthony Did you know that you can claim… $65 for each month you qualify for the full-time education amount? or… $20 for each month you qualify for the part-time education amount? You can claim the textbook amount (right on your tax return!) if you are eligible to claim the education amount (and can support, with documentation, your enrolment at a post-secondary institution). Textbook Tax Credit

9. Professor Denton Anthony Student Evaluation In-class pop quizzes (unannounced) 10 Participation 10 Midterm 20 Final Exam 35 Term Project 25 100

10. Professor Denton Anthony Assignment for this Class Read Chapter 1