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© HealthMetrix Research Inc. All Rights Reserved Exclusive Co-Branding & Reprint Licensing Opportunity for Excellus BCBS.

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Presentation on theme: "© HealthMetrix Research Inc. All Rights Reserved Exclusive Co-Branding & Reprint Licensing Opportunity for Excellus BCBS."— Presentation transcript:

1 © HealthMetrix Research Inc. All Rights Reserved Exclusive Co-Branding & Reprint Licensing Opportunity for Excellus BCBS

2 Welcome to HealthMetrix Research

3 Co-Branding Among National Medicare Competitors

4 Kiplinger’s Retirement Report Launching a Unique Co-Branding Opportunity for Reaching and Educating Medicare-Eligibles & Early-Boomers Caregiving Estate Planning Housing Insurance Investments Retirement Plans Retirement Living Savings Social Security Tax Strategy Travel

5 Customized October Reprints with Your Custom Cover & Ads for Maximum Multi-Channel Response Reminder! 2013 Enrollment Begins October 15

6 Customized Reprints Ideal for Direct Mail During AEP and Multi-Channel Distribution During 2013 Reminder! 2013 Enrollment Begins October 15

7 Outstanding Opportunity to Reach Age-ins & Early-Boomers Year Around Reminder! 2013 Enrollment Begins October 15

8 High-Value Premium Option for Member Loyalty & Retention Strategy Reminder! 2013 Enrollment Begins October 15

9 Kiplinger’s Retirement Report Production Calendar Customized October Issue Featuring 2013 Medicare Guidance Reprint Licensing & Production ActivitiesDeadlines Licensing agreement acceptance by HealthMetrix Research May 21 Completed reprint purchase order with shipping or optional direct mailing instructions due to Kiplinger June 1 Advance payment (50%) for reprint order and full- payment for mailing (if applicable) due to Kiplinger July 20 Custom full-page ad copy (2 pages) and cover customization due to Kiplinger August 16 Final sign-off on customized proofs (customized cover and ads only) due to Kiplinger September 12 Customized reprints shipped and/or direct mail drop completed September 30 Final payment (50%) due to Kiplinger October 20 Reminder! 2013 Enrollment Begins October 15

10 Statewide Exclusive Co-Branding Rights Based on Minimum Reprint Order Minimum Reprint Order Methodology Target Market Segment: $50,000+ Household Income > Calendar 2013 age-in households > Age 65-69 households > Adjustment for group health retiree households > Adjustment for state-specific demographic characteristics

11 Kiplinger’s Retirement Report – October 2012 Issue Customized Reprint Unit Printing Costs Reprint QuantityUnit CostNet Cost 10,000$ 1.90$ 19,000 15,000$ 1.60$ 24,000 20,000$ 1.44$ 28,800 25,000$ 1.36$ 34,000 50,000$ 1.17$ 58,500 75,000$.93$ 69,750 500,000$.85$ 425,000 Note: Optional BRC, shipping and mailing costs provided upon request

12 Final Licensing & Purchase Order Deadline is June 1 For additional information about this exclusive co-branding and reprint licensing opportunity contact: Alan Mittermaier, President HealthMetrix Research Inc. Columbus, OH (888) 223-3515 alan@healthmetrixresearch.com


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