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Andrew Booth Retail Farmer! Future of CAP – Supply Chain.

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Presentation on theme: "Andrew Booth Retail Farmer! Future of CAP – Supply Chain."— Presentation transcript:

1 Andrew Booth Retail Farmer! Future of CAP – Supply Chain

2 The Farms Westfield & Savock Farming 400ha 80% Arable 20% Grass Aberdeen Angus Stores to Finish Fattening Lambs 1 FT Labour unit Monitor Farm

3 The Store Farm & Coffee Shop The Farm’s Beef & Lamb Local Artisan Producers 50+ Local Suppliers 45 seater restaurant Special events 20 employees

4 Why Additional enterprise Making the farm sustainable Passion for food Dealing with the final consumer Niche Product Value Adding

5 Different Markets Farm Shop Food & Community Events Farmers Markets Internet & Mail Order Hampers Wholesale & Catering Other Speciality Retailers

6 Farmers Markets Internet & Mail Order

7 Other Speciality - Retailers Hampers - Wholesale & Catering -

8 Farm Open Days Gourmet Evenings School Trips Butchery Courses

9 CAP Reform & What it means Threat of supply Collaboration! Does not recognise retail High Value Niche v Low Value Commodity Continued Lip service to FGS

10 Farm Gate Values? What are they worth Who is monitoring them Where is the information Return on Your Investment

11 TheStore’s Future Collaboration? Expansion? Value Add? Increase Brand Awareness Exit Stratedgy ?


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