1. Case Study Leo Kassoumis Manager
Cards and Consumer Banking Products Support Division
VeriFone Confidential

2. VeriFone Confidential
About Alpha Bank
Alpha Bank, founded in 1879, is the second largest Bank in Greece
With more than 550 Branches, Alpha Bank Group is also active in the international banking market, with presence in Cyprus, Romania, Bulgaria, Serbia & Montenegro, Albania, FYROM as well as in New York and London
Alpha Bank won the Best Greek Bank award for the year 2005, by Euromoney organisation
Alpha Bank is listed in the Athens Stock Exchange
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3. Alpha Bank Card Business
A pioneer in:
introducing payment cards
developing acquiring network
even before the booming of the consumer credit market in Greece
The sole Issuer and Acquirer of all three major International Brands (Visa, MasterCard, American Express)
The largest Issuer & Acquirer of Visa cards in the country
Since 1995 the exclusive Issuer & Acquirer of American Express cards
Comprehensive portfolio with a range of products for all customer segments
Alpha Bank has a large acquiring network of more than POSs called Alphalink
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4. Alpha Bank – Merchant Acquiring
Commenced card acquiring for Visa in Greece
Launch of Alphalink, the Bank’s proprietary POS terminal network servicing Visa cards with Verifone terminals
Commenced sole card acquiring for American Express in Greece
Commenced card acquiring for MasterCard
- Achieved No.1 status in card acquiring (by volume)
First to launch Verified by Visa secure e-commerce
- Agreement with Eurobank to share POS networks
First fully EMV compliant Olympic Games facilities on GSM and fixed line POS terminals
Development of the infrastructure for the smart, chip based XLS loyalty scheme called “BonuS”
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5. Alpha Bank & Printec - Verifone
1990 – The beginning of a successful cooperation
The first customer of Verifone in Greece with Tranz family of terminals
Alpha Bank with the help of Printec launched the first electronic data capture network in Greece (Alphalink) facing the following challenges:
Completely new transaction environment to merchants requiring extensive training and efficient HELP DESK services
Unstable communications environment mainly in the islands
High communication costs
Not efficient Terminal Management System
Low speed terminals with apprx. 30 secs transaction time
Floor limit environment with high fraud
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6. Alpha Bank & Printec - Verifone
Working together – «ΜΑΖΙ»
To resolve the communication issues, we have incorporated ALPHALINK to ALPHANET the Bank’s on line network
TMS
Acq. Host
X25
Alphanet covering
all Greece
On line
connection
PSTN
Local calls
Lower costs
Alphalink
Terminals
High Volume Environments
(e.g. Supermarkets – Large retailers)
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7. Alpha Bank & Printec - Verifone
Working together – «ΜΑΖΙ»
To face the high fraud within the floor limit environment
We introduced a very sophisticated hot file management:
Hot files downloaded every night to the terminals
To face the need for frequent upgrades of the application software:
We designed and implemented a new Terminal Management System which became in the years to come a standard for the Greek market
To improve in transaction speed and application efficiency:
We migrated the network to an ISO 8583 environment
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8. Alpha Bank & Printec - Verifone
Working together – «ΜΑΖΙ»
Athens 2004 Olympic Games
The first ever fully EMV compliant POS network in all Olympic venues
Network of 650 Verifone Omni 3750
A 24/7 support plan established and executed to detail
Olympic project has been the biggest EMV cross border interoperability test in history
Successful rollout of EMV on Verifone terminals all over Greece
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9. Alpha Bank & Printec - Verifone
Working together – «ΜΑΖΙ»
BonuS
High-tech multi merchant loyalty program based on the Welcome XLS platform, introduced in the Greek market by American Express and Alpha Bank
Launched recently utilizing Verifone Omni 3750 and Vx510 terminals
Great effort to integrate successfully the EMV application software with the XLS platform
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10. Major challenges for Greek Acquirers
Multiple terminals per merchant, easy for the merchant to switch bank
Merchant selects which terminal to use based on 2 factors:
Lower discount rates
Higher transaction speed
Need to consolidate different terminal networks and lower the costs
Cardlink – Alpha Bank, Eurobank, Diners
Terminal reliability is key, together with back office systems reliability:
Terminal Downtime can push merchant to switch to other bank
Merchants easily get rid of slow or malfunctioning terminals
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11. Printec - Verifone Key strengths for Alpha Bank
Efficient Local Support for HW & SW
Product range
Product Quality and Reliability
Software flexibility
Alpha Bank’s POS network
Tranz 460 terminals
8.000 Omni terminals
Recently we placed an order for Vx510 terminals
We are investigating the possibility of utilizing Vx610 WiFi terminals for special environments
VeriFone Confidential

12. Thank You!