1. ELAPHE in-wheel motors
In every wheel
At Elaphe we use our own radical innovations to design and deliver in-wheel motors…these are electric motors, that fit directly into the wheel of the car, boost the performance, increase efficiency and reduce the overall production price. Since our motors have a significant advantage over the competitive electric motors, we expect to have a substantial part of the adressable market that willto grow to more than half a billion € in We have obtained the first three commercial customers this year, following the 6 internally developed generations of prototypes.
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2. Historia est vitae magistra
In-wheel drive – disruptive technology
Let me tell you a short story about a disruptive innovation called the in-wheel motor. Just 10 years ago the market of electric bicycles and scooters used the same concept as electric cars use today. A central motor, with transmission and gearing to the wheel. But as in-wheel technology advanced far enough, this changed. Today 99% of newly made electric scooters and bikes has an in-wheel motor. We believe that with our innovations will make the same shift in electric cars.
Historia est vitae magistra 2
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3. ELAPHE* product We Design & Deliver…
We Design & Deliver…
…customized in-wheel electric motor using
ELAPHE* proprietary technology
Low weight
High power and torque
Excellent efficiency
So what does Elaphe do? We use our unique electromagnetic design to design and deliver custom in-wheel motors for our customers. We will sell the motors directly to them and the production will be done either by us or a production parnter, mostly depending on the volume. Our motors are light and efficient, and produce high torque and power. There is a substantial market for this,… let me show you. 3
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4. Market potential (2015) 10% electric or series hybrid
10% electric or series hybrid
1500 € average per motor
9 billion € total market for passenger car electric motors in 2015
60 million new cars annually
If you consider the studies and take the total number of new cars sold in 2015 to 60 million, more than 10% of those will be either series hybrid or pure electric, with an average of 1500€ is spent on the motor in the car, you get a more than 9 billion € top down market for electric car motors. But more importantly, calculating bottom up, you get a half a billion € market, just for in-wheel motors. This means a big opportunity for Elaphe.
Year
2015
2020
Total market (TAM)
9 000 M€ M€
In-wheel market (SAM)
500 M€
5 000 M€
Elaphe obtainable (SOM)
45 M€
800 M€ 4
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5. Solving the pain Reducing the weight and number of components
Reducing the weight and number of components
Increasing the overall efficiency by up to 20%!
Reducing the overall propulsion system price
This is because we enable car designers to simplify the car as much as possible. They do not need to worry about complicated, heavy and expensive parts like the transmission and gearing, so they can save on the production price and also development, if they are designing a vehicle bottom up. Removing transsmission also improves efficiency up to 20% so they can use a smaller battery pack. All things considered in-wheel motors reduce the price of the propulsion system, but sometimes it turns out some of the other benefits are even more important for the customer like more space, autonomy of motors, marketing opportunities,…). But to do all this, you have to have light and powerful motors!! 5
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6. Competition overview DD Motor Cont. Torque [Nm] Weight [kg]
DD Motor
Cont. Torque [Nm]
Weight [kg]
Spec. Torque
[Nm/kg]
Competitor 1
400 23
17.4
Competitor 2
500 31
16.1
Competitor 3
275
33.5
8.2
Elaphe*Chebela
290 14
20.7
Elaphe*Smart
450 17
26.5
Elaphe* HYCAT
660
28.7
And this is where we excell. If we compare ourselfes with the competition in the key metrics for in-wheel motors, the specific torque,we can see that we have a substantial advantage over them. This reduces unsprung mass, which means more confort and better handling, and brings down the raw material consumption. Our motors are also very easy to produce, so all in all this also means they will be cheaper to make than the competitors.
Elaphe d.o.o.
Elaphe d.o.o.
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7. Intelectual property Radical innovations Twelve patents until end 2012
Radical innovations
Twelve patents until end 2012
Competition patents
It’s neccessary to mention the IP, because we are aware that it will be the most important base for the valuation of the company, at the exit of the investor. While the competition has advanced with either incremental innovations on the EM part, or even the mechanical part, we have radical innovations on the EM part that ensure us not only the advantage we have today, but also a much higher potential, for future improvement.
We have filed 2 patents so far, and will be filing approximately 10 more in the next 2 years. 7
Elaphe d.o.o.
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8. Track record 2003 2005 2007 2008 2009 2010 Elaphe*1 – Proof of theory
Elaphe*2 – Simplification of construction
Elaphe*ET – 30 kW sailplane motor
Elaphe*3 – drivable Scooter (2 years in operation)
Elaphe*4 - Bike
Elaphe*Chebela Elaphe*IM
Elaphe*A1
Elaphe*HYCAT
We have also completed 6 generations of prototypes so far. We have produced our first commercial prototype, for a city car project this year, and we have completed the design of two more motors for commercial projects just this month. One of these motors is already in prototyping, and I have brought the first part that we just finished on Tuesday, to show you, that we still do other things beside presenting at Venture conferences every week.
2003
2005
2007
2008
2009
2010
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9. Key customers Short term: Electric vehicle manufacturers Long term:
Short term:
Electric vehicle manufacturers
Long term:
Traditional automotive industry
Existing: OR-Chebela, HYCAT, Turn-E
Meetings: Siemens, Reva, Honda, GM, Aptera, Zap!, Saba
So we already have some traction on the market with the 3 mentioned commercial projects. These are a city car project, an all terain vehicle for the alp enviroment and a Smart conversion kit. All of these are the type of companies we are focusing on in short term- the electric vehicle manufacturers,that have shorter development cycles, flexible processes and are therefore more open to cooperation. But in the long term we would also like to work with the traditional automotive industry, which is why some initial meetings have taken place. 9
Elaphe d.o.o.
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10. ELAPHE core team Andrej Detela, innovator Gorazd Lampič, CEO
7 years in Direct Drive
R&D
developed Elaphe
business to its present
state
Andrej Detela, innovator
A number of sold patents
Successful theoretical
physicist
CTO:
Gorazd Gotovac
VP of Engineering:
Dr.Joško Valentinčič
Implementation Engineer:
Matic Franko
To conclude, let me tell you a little bit about the team behind Elaphe. Our innovator, Andrej Detela, who is also a theoretical phisicist, specializing in quantum EM, who has a history of succesful projects and sold patents, also in DD applications. He founded the company with our CEO, Gorazd Lampič, and they gathered a young and ambitious team to bring the innovations to the market. We are also beeing supported by the most prominent EV and bussines experts in our country to help grow the bussines.
Business advisor:
Kristijan Pečanec, Boundbreaker
EV advisor:
Andrej Pečjak, EV expert
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11. Motivation ELECTRIC MOBILITY WITH ELAPHE IN-WHEEL Clean air
Clean water
Renewable energy
Global warming fight
Efficient resource use
We are motivated to push Elaphe in-wheel technology to the market, because, besides the obvious benefits of a successful business, it will directly save an additional 1000 Tons of raw material, 3 TWh of energy and Tons of C02 in the year 2015 alone- compared to other electric vehicle technologies.
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12. The Deal 2.5 Million € to invest in: Going to the market globally
2.5 Million € to invest in:
Going to the market globally
Pre-developing the product for
the global automotive customer
Complete IPR protection
Exit :
Sale to the strategic partner or financial investor,…
ELAPHE LTD.
Technology park, Teslova 30
1000 Ljubljana, Slovenia-EU
Tel:
So what we are looking for, is 2.5M€ in order to bring the technology up to automotive standards including bench- and road- testing and regulation compliance. We would also use some of the resources to complete the IP protection and to expand the team in key strategic positions. 12
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