1. 2015 Seattle Business Study Trip

2. Went to the University of British Columbia with Olen. Undergraduate degree in developmental and social psychology Went through a professional business school in Canada while articling at PwC. Chartered Accountant in Canada Founded Experience America About Me

3. By the end of this course I want you to be able to explain and articulate why and how you would launch a product or service. How you would make money from it and how you would innovate to be successful. Overview of the basics (accounts and transactions) Value and risk - strategy Traditional and new business models Culture and business culture Decision making and governance Innovation Sales and Marketing This Program

4. Group Projects Come up with a business concept (product or service) What is the model? What is the financial model? How will it be differentiated? What is your advantage? How will you market the product/service? What will define your culture? When and how much funding will you seek? This Program

5. Capsim Business Simulation Groups of 5 compete in a digital simulation Focusing on the learning outcomes in class This Program

6. You have already learned a lot of the things we are going to cover today. Offering a different perspective on the some of the concepts you have learned. It is important to truly understand the basic “elements” of business. Understanding the theory is crucial in realizing your potential. The basics

7. For every trait, skill or talent we have a “range” a genetic potential. We are born with a range and based on a number of factors, we move up and down in the range. Developmental Psychology

8. IQ is a measure is of intelligence but we can define and attempt to measure almost anything. We won’t have standardized tests for it and it won’t be perfect but it will give us measured and relative information to make decisions. We want to define and measure. This is a very useful tool in business and life. These measurements are metrics. When we define, measure and compare to others, this process is called benchmarking. Developmental Psychology

10. Naturalistic Intelligence Designates the human ability to discriminate among living things (plants, animals) as well as sensitivity to other features of the natural world (clouds, rock configurations). This ability was clearly of value in our evolutionary past as hunters, gatherers, and farmers; it continues to be central in such roles as botanist or chef. It is also speculated that much of our consumer society exploits the naturalist intelligences, which can be mobilized in the discrimination among cars, sneakers, kinds of makeup, and the like. Developmental Psychology

11. Musical Intelligence Musical intelligence is the capacity to discern pitch, rhythm, timbre, and tone. This intelligence enables us to recognize, create, reproduce, and reflect on music, as demonstrated by composers, conductors, musicians, vocalist, and sensitive listeners. Interestingly, there is often an affective connection between music and the emotions; and mathematical and musical intelligences may share common thinking processes. Young adults with this kind of intelligence are usually singing or drumming to themselves. They are usually quite aware of sounds others may miss. Developmental Psychology

12. Logical-Mathematical Intelligence (Number/Reasoning Smart) Logical-mathematical intelligence is the ability to calculate, quantify, consider propositions and hypotheses, and carry out complete mathematical operations. It enables us to perceive relationships and connections and to use abstract, symbolic thought; sequential reasoning skills; and inductive and deductive thinking patterns. Logical intelligence is usually well developed in mathematicians, scientists, and detectives. Young adults with lots of logical intelligence are interested in patterns, categories, and relationships. They are drawn to arithmetic problems, strategy games and experiments. Developmental Psychology

13. Existential Intelligence Sensitivity and capacity to tackle deep questions about human existence, such as the meaning of life, why do we die, and how did we get here. Bodily-Kinesthetic Intelligence (“Body Smart”) Bodily kinesthetic intelligence is the capacity to manipulate objects and use a variety of physical skills. This intelligence also involves a sense of timing and the perfection of skills through mind–body union. Athletes, dancers, surgeons, and craftspeople exhibit well-developed bodily kinesthetic intelligence. Developmental Psychology

14. Linguistic Intelligence (“Word Smart”) Linguistic intelligence is the ability to think in words and to use language to express and appreciate complex meanings. Linguistic intelligence allows us to understand the order and meaning of words and to apply meta-linguistic skills to reflect on our use of language. Linguistic intelligence is the most widely shared human competence and is evident in poets, novelists, journalists, and effective public speakers. Young adults with this kind of intelligence enjoy writing, reading, telling stories or doing crossword puzzles. Developmental Psychology

15. Intra-personal Intelligence (“Self Smart”) Intra-personal intelligence is the capacity to understand oneself and one’s thoughts and feelings, and to use such knowledge in planning and directioning one’s life. Intra- personal intelligence involves not only an appreciation of the self, but also of the human condition. It is evident in psychologist, spiritual leaders, and philosophers. These young adults may be shy. They are very aware of their own feelings and are self-motivated. Developmental Psychology

16. Spatial Intelligence (“Picture Smart”) Spatial intelligence is the ability to think in three dimensions. Core capacities include mental imagery, spatial reasoning, image manipulation, graphic and artistic skills, and an active imagination. Sailors, pilots, sculptors, painters, and architects all exhibit spatial intelligence. Young adults with this kind of intelligence may be fascinated with mazes or jigsaw puzzles, or spend free time drawing or daydreaming. Developmental Psychology

17. Time to do a self assessment - What do you think of yourself on these intelligences? - Think of times you have used these intelligences and write down examples of when you did well or not do well. - Relativity - Rank which are the most important to you. What about you?

18. Why are we assessing ourselves? What about you?

19. Why are we assessing ourselves? Self Awareness is the capacity for introspection and the ability to recognize oneself as an individual separate from the environment and other individuals. Also need to be self-aware of your business, your function, your behavior in life’s and their outcomes. What about you?

20. Decision Making

21. Getting Objective We use information to make decisions Want this information to be without bias, our assessment of information is subjective and it impairs our abilities. Want to remove our biases, preferences, filters and self- protection. Get Objective! Developmental Psychology

22. What are the building blocks of business? UW Net ID: event0326 Password: HN26;EH63;TB52 Support@expamerica.net Building Blocks

23. What are the building blocks of business? Accounting & Finance, Strategy, Organization, Operations, Sales & Marketing Why do I think it is so important to master the building blocks? If you don’t understand basic theory it is difficult to comprehend the integration of factors that lead to decisions and their outcomes. Building Blocks

24. Why do we need to master basic theory and concepts? How we learn and grow our minds. Building Blocks

25. Why do we need to master basic theory and concepts? Neuroplasticity Refers to changes in neural pathways and synapses due to changes in behavior, environment, neural processes, thinking, and emotions – as well as to changes resulting from bodily injury. We form strong neural connections and they become stronger from the more we know and how much we think about and utilize them. Developmental Psychology

26. Replaces the concept that the brain is a static organ. Discovered through treating people who lost use of parts of their brain. If you are driving from Seattle to Bellevue and the main bridge goes out, first you are paralyzed. Then you take old secondary roads through the farmland. Then you use these roads more; you find shorter paths to use to get where you want to go, and you start to get there faster. Developmental Psychology

27. This applies to healthy brains as well. When we learn new things, it changes the cells in our brains. Unique combinations of new knowledge form together to create more understanding, giving us different perspectives. More understanding allows us to form new neural pathways. We can strengthen these new connections within the brain by exercising them and developing deeper understanding. Developmental Psychology

28. Do you even lift Bro?

29. By creating new ways of understanding and new knowledge we are able to come up with meaningful novel thought. A new and innovative thought. All thoughts are not equal. Understanding the basics, then building integrated knowledge while being curious help us develop and get closer to our genetic potential. The key is always refine and build your understanding at each level. Fall in love with the process of learning. Developmental Psychology

30. Why is innovation so important in 2015? A lot has been done! In a global world competition can come from anywhere and you can almost guarantee their costs are lower than yours. In the current world, inequality (income disparity) is near the worst in our modern civilization. Ideas and capital are rewarded disproportionately. Innovation

31. Capital by Thomas Piketty Argues that the return on capital is greater than the national growth rate. r>g Where there is profit there is also deficit. Tax on wealth Wealth of Nations Innovation

32. We try to level the playing field with ideas and innovation. Capital enables and facilitates Innovation but does not define it. A lot of other factors, coming from a high income nation with strong social programs and institutions. Innovation

33. We try to level the playing field with ideas and innovation. Capital enables and facilitates Innovation but does not define it. A lot of other factors, coming from a high income nation with strong social programs and institutions. Innovation

34. What are you most passionate about? What are your top 3? What about them is fascinating and interesting? What about you?

35. Discover what your passionate about Combine it with technical skills and experience Become an innovator. What about you?