1. South Asian American Voters
A Strategic Target Group for the 2016 Presidential Election

2. South Asian population in the U.S. grew by 85%
According to the U.S. Census, South Asians are the fastest growing ethnic segment in the country
South Asian population in the U.S. grew by 85%
from year 2000 to 2010
India: 3,183,063 (68%)
Pakistan: 409,163 (100%)
Bangladesh: 147,300 (157%)
Nepal: 59,490 (533%)
Sri Lanka: 45,381 (85%)
Bhutanese: 19,439 (9,069%)
There are nearly 4 million South Asians in the U.S.
Source: US Census Bureau – 2012

3. South Asians are the new “American Elite”
 In 2012 about 42%Asian Indian held first or higher degrees; average family income was over $100,000, roughly double that of white Americans. Over two-thirds of them hold high-status jobs. Asian Indians were call by the Economist “the New Elite”
Economicist.com

4. Asian Indians -- America's Best-educated And Wealthiest Ethnic Group
South Asians are the new “American Elite”
Asian Indians -- America's Best-educated And Wealthiest Ethnic Group
In 2013, the median household income for Asian-Indian-Americans has rocketed to $100,547, almost double the national median income $51,000, and even higher than the average among Asian Americans $72,472, and significantly more than even white, non-Hispanic Americans whose median income is approximately $57,000.
Source: The Times of India, “PIOs In US Cross $100,000 Median Income”, May 2, 2015

5. The rise of the U.S. South-Asian electorate
“Indian-American Donors Rally to Elect More Indian-Americans to Congress in 2016” (National Journal)
“South-Asian Americans Discover Political Clout”
(NPR)

6. In 2040, Asian American registered voters is expected to be
Asian-American registered voters are the fastest growing electorate over the next quarter century
In 2015, there are estimated to be more than 1.1 Million South Asian American Registered Voters
In 2040, Asian American registered voters is expected to be
12.2 million,
making them the fastest growing demographic group (by race and Non-Hispanic origin) in the United States
Source: “The Future Of Asian America In 2040, Asian American Electorate to Double”, Paul Ong and Elena Ong, UCLA Center for the Study of Inequality and Asian Pacific American Institute for Congressional Studies, May 7, 2015

7. South Asians are active voters
Turnout Rate (88%) among Indian Asian voters is even slightly higher than the national average (87%), and much higher than Asian American Average (79%).
Source：2012 AAPI Post-Election Survey

8. South Asian voters are “UP FOR GRABS”
41 % of Asian Indian voters identify themselves as "independent" or "don't know. This is slightly higher
than the national average of 40%
Reason: “foreign born” +“lack of connection” to those political parties Quote: "Asian Americans are the most heavily immigrant racial group in the United States, and have had far less experience with political parties.” [Source：Center for American Progress and AAPI Data, “State of Asian Americans and Pacific Islanders,” available at (last accessed September 2014)]
Party Identification among Asian-American voters 2014*
Source：Center for American Progress and AAPI Data, “State of Asian Americans and Pacific Islanders,”

9. Asian-American voters had a significant impact on President Obama’s 2012 margin of victory
Source：2012 NAAS and the 2012 AAPI Post-Election Survey

10. 2014 Total Election-Related Contact for Asian American Voters
American political campaigns frequently overlook South Asian and Asian-American voters
2014 Total Election-Related Contact for Asian American Voters
Source: Left, right, or center? Asian American voters in 2014, an analysis and presentation of the APIA Vote & Asian Americans Advancing Justice | AAJC 2014 Voter Survey

11. 2014 Election-Related Contact for Asian American Voters, By Source
Up to this point, Asian American voters have had very little political outreach…this is a huge OPPORTUNITY to influence them!
Only one-third of Asian-American voters were contacted by Democrats, while only one-quarter were contacted by Republicans.
2014 Election-Related Contact for Asian American Voters, By Source
Source: Left, right, or center? Asian American voters in 2014, an analysis and presentation of the APIA Vote & Asian Americans Advancing Justice | AAJC 2014 Voter Survey

12. Sources of News About Politics, Asian American Registered Voters, 2014
Television is the most frequent source of political information for Asian Americans
75% Asian American registered voters use TV as their sources of news about politics
Sources of News About Politics, Asian American Registered Voters, 2014
Source: Left, right, or center? Asian American voters in 2014, an analysis and presentation of the APIA Vote & Asian Americans Advancing Justice | AAJC 2014 Voter Survey

13. South Asians are significant Political contributors
South Asians are 69% more likely to make Political contributions than the national average.
CONTRIBUTIONS
US Pop
Indian
Index
Charitable Contributions - Last 12 Months?: YES
64.5%
70.0%
109
Type Of Charitable Contribution-last 12months: POLITICAL
7.0%
11.8%
169
AMOUNT CONTRIBUTED-LAST 12 MOS: POLITICAL
$200 OR MORE
1.4%
2.5%
177
$50-$199
2.4%
7.6%
317
$25-$49
1.5%
0.0%
LESS THAN $25
1.1%
1.8%
166
Source: Simmons National Consumer Survey, Base: A18+, religion: Hindu

14. South Asian Americans are significant U.S. election donors
BBC Report: South Asian Americans Are Big US Election Donors, June 14,

15. These are the important Election-Related Issues among Asian-American Voters
National security, Job and the economy, Gun control, and health care are considered “Extremely” Important Election-Related Issues Among Asian American Registered Voters, 2014
Other issues, like immigration, taxes, environment, and decline in real incomes were also of significant concern, with a quarter or more of respondents identifying these as “extremely important”
Source: Left, right, or center? Asian American voters in 2014, an analysis and presentation of the APIA Vote & Asian Americans Advancing Justice | AAJC 2014 Voter Survey

16. Emerging Networks LLC is your “one stop shop” for connecting with South Asian Americans. Emerging Networks represents more than 20 of the top rated South Asian Television networks in the United States.
Contact:
Tom Marsillo
Emerging Networks LLC
(732)