1. Steve Raney Low Miles Community From U.S. Environmental Protection Agency suburban sustainability study (Bay Area focus)

2. Steve Raney © Jonathan Rose Companies, LLC Family Energy Consumption “Free parking suburban”: much more than rest of world

3. Steve Raney Culture: Low Miles Community Exploit human behavior research Non auto-centric culture Do-gooders (make it easy. Comes out in interviews w/ tech workers) EBay’s online community phenomenon –Make friends, achieve social status –Self polices bad behavior “Communities of Practice” – expertise around a problem domain (green commutes).

4. Steve Raney Low Miles Scheme New residential complex Everyone signs low miles pledge –Entry condition to obtain housing –People are “self-consistent” Manufacture a tipping point –Currently, it’s often dumb to be green –Positive peer pressure Problem-solving think tank. Online & in person –Carpool to grocery store –Ex: Biking learning curve: route, gear, defensive People love to share such self-discovered expertise –Delivery services, etc.

5. Steve Raney Benefits to Developers Faster approvals U.S. Mayor’s Climate Protection / Cool Cities –Cities want Developers to be extremely green Positions Developer as more environmentally responsible than other builders –Cities will seek out Developer for big projects Chance for reduced parking requirements (parking reserve) that turns into bonus homes after a few years.