1. The Microsoft Silverlight Analytics Framework Michael S. Scherotter Media Experience Evangelist Developer and Platform Evangelism Microsoft Corporation mischero@microsoft.com Alfonso Corretti Software Developer Nedstat BV

2. Design Goals 1.Support out-of-browser scenarios 2.Support offline scenarios 3.Support multiple analytics services simultaneously without impacting performance 4.Support designers in Microsoft Expression Blend to instrument applications without coding 5.Support A/B Testing 6.Support SketchFlow Prototypes 7.Support logging of video experiences with the Microsoft Silverlight Media Framework

3. Launch Partners Included in the framework installer – AT Internet – Comscore – GlanceGuide – Google Analytics – Nedstat – PreEmptive Solutions – Quantcast Supported by control library – Telerik

4. Additional Partners Committed to Build Components Anvato Conviva Nielsen Skytide Visible Measures Webtrends Unica Infragistics

5. Platform Beta Released at Mix on 3/15/2010 – Silverlight 3 – Blend 3 – Visual Studio 2008 – Microsoft Silverlight Media Framework 1.0 – Smooth Streaming Media Element SDK to be Released when Silverlight 4 RTW – Silverlight 4 – Blend 4 – Visual Studio 2010 – Microsoft Silverlight Media Framework 1.0 – Smooth Streaming Media Element

6. Availability Framework Installer and Source Code – http://msaf.codeplex.com – Free, Open Source (MS-PL) License – Community Development Including Analytics Vendors Control Vendors Designers Developers Microsoft Corporation Mix 2010 Presentation – http://charette.com/saf http://charette.com/saf

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