Presentation is loading. Please wait.

Presentation is loading. Please wait.

E-Mail Marketing PE: Understand the use of direct marketing to attract attention and to build brand. PI: Explain the nature of e-mail marketing tactics.

Published byAudra Price Modified over 8 years ago

Similar presentations

Presentation on theme: "E-Mail Marketing PE: Understand the use of direct marketing to attract attention and to build brand. PI: Explain the nature of e-mail marketing tactics."— Presentation transcript:

1 E-Mail Marketing PE: Understand the use of direct marketing to attract attention and to build brand. PI: Explain the nature of e-mail marketing tactics https://www.youtube.com/watch?v=HTgYHHKs0Zw

2 E-Mail Marketing E-Mail Marketing - Sending promotional messages across computer networks. Why? Keep in-touch with current customers Educate consumers Build brand awareness Enhance business image Sell Products Engage in viral marketing

3 Common Uses of E-Mail Marketing Businesses often use e-mail marketing for: – Announcements – Newsletters – Bulletins – Suggestion selling – Reminder service – Handling requests – Obtaining feedback – Order confirmations

4 Getting customers to talk about the company/products/message with other people Create a Discussion Usually through interesting or funny messages https://www.youtube.com/watch?v=DWai4qCxr9s

5 E-Mail Marketing Options 1.Opt-In (Permission-Based) – Customer grants a business permission to send them promotional e-mails, product announcements, or newsletters. – Subscriptions : Most common use of opt-in e-mail marketing 2.Double Opt-In – Requires recipients to confirm that they want to be a registered email subscriber. – Upon completing the subscription process, individuals receive an e-mail that they must respond to in order to be added to the list of subscribers.

6 E-Mail Marketing Options 3. Opt-Out – Customers have the option to stop receiving emails – E-mail contains an explanation of the process that to be removed from the list. Example: This e-mail is a Best Buy advertisement. If you no longer wish to receive our marketing e-mails, unsubscribe here. If you have difficulty with the unsubscribe link, you may also send an e-mail to PrivacyManager@bestbuy.com For more information, read our Privacy Policy or call 1-888-BEST BUY.unsubscribe here PrivacyManager@bestbuy.comPrivacy Policy

7 E-Mail Marketing Options 4. Spam – Unsolicited (unwanted) junk e-mail sent out to advertise a product. – Spam bogs down networks and wastes time. – Companies send out in large quantities

8 Benefits of E-Mail Marketing Reduced Time and Effort Cheaper – Avg Direct Mail = $20,000 – Avg Email = $1,000 Real-Time Messages Personalized Messages No Paper More Frequent Messages – Shouldn’t be more than once a week

9 Challenges of E-Mail Marketing Customer lists Duplicate e-mails Undeliverable e-mails Obtaining responses Spreading viruses Battling filters Unauthorized subscriptions Angry recipients Managing lists

10 Plain Text E-Mail Marketing Most often email is plain text. Words on a screen. (No multi-media) The key to successful text-based e-mails is proper formatting. – Sections are separated by lines. – Text is left ( ) aligned – Hard returns are used at the end of each sentence or paragraph.

11 HTML E-Mail Marketing HTML - Hypertext Markup Language E-mails that contain colorful logos, graphics, background designs, animations, sound, banner ads – It takes longer for HTML e-mails to load than plain-text e- mails. – Not all e-mail clients support HTML.

12 Capabilities of E-Mail Marketing Depend on the type of software that is used. – Non-interactive content Plain-text e-mail used to correspond among friends, family members, and coworkers – Links Within the message Link a word, graphic, or other element to another place within the e-mail. To web sites Link from somewhere within the e-mail to a web site.

13 Capabilities of E-Mail Marketing Attachments – An attachment is a file sent with an e-mail. – (Word document, PowerPoint presentation, jpg photo) Streaming media – Delivers sound, video, or animations – Play when the recipient opens the message or clicks on a “play” button. – Expensive and needs a High-Speed Connection Individualized addresses – Individual e-mail address in the “To” field – This helps businesses to personalize e-mail – Readers feel that they’re the only ones receiving e-mail.

14 Capabilities of E-Mail Marketing Personalization – Inserting personal information within an e-mail message. such as name, title, and purchasing history Make customers feel unique and special Automated – E-mail software can function automatically – (send personalized e-mails to entire customer list or create list of undeliverable addresses) Autoresponders – Automatically replies to incoming emails – Common uses: Confirm orders and newsletter subscriptions Make customers aware that the business person is unavailable until a certain date

Download ppt "E-Mail Marketing PE: Understand the use of direct marketing to attract attention and to build brand. PI: Explain the nature of e-mail marketing tactics."

Similar presentations

Small Business Resource Power Point Series Guide to E-mail Promotion Terminology.

Small Business Resource Power Point Series Guide to Promotion Terminology.
4.01 E-mail Marketing. Term E-mail marketing: use of sales letters or customer newsletters E-mail marketing: use of sales letters or customer newsletters.

4.01 Marketing. Term marketing: use of sales letters or customer newsletters marketing: use of sales letters or customer newsletters.
Email marketing. o is directly marketing a commercial message to a group of people using email. o every email sent to a potential or current customer.

marketing. o is directly marketing a commercial message to a group of people using . o every sent to a potential or current customer.
Advertising for E-Commerce Back to Table of Contents.

Advertising for E-Commerce Back to Table of Contents.
XP Browser and E-mail Basics1. XP Browser and E-mail Basics2 Learn about Web browser software and Web pages The Web is a collection of files that reside.

XP Browser and Basics1. XP Browser and Basics2 Learn about Web browser software and Web pages The Web is a collection of files that reside.
Spam and E-Mail. Spam Spam is unwanted e-mail usually meant to sell something to the recipient. If a business or organization with which you are affiliated.

Spam and . Spam Spam is unwanted usually meant to sell something to the recipient. If a business or organization with which you are affiliated.
3.06 Understand the use of direct marketing to attract attention and to build brand.

3.06 Understand the use of direct marketing to attract attention and to build brand.
Browser and E-mail Basics Tutorial 1. Learn about Web browser software and Web pages The Web is a collection of files that reside on computers, called.

Browser and Basics Tutorial 1. Learn about Web browser software and Web pages The Web is a collection of files that reside on computers, called.
ENewsletters: A Primer. E-Newsletters Newsletters are very important to a business Must do all aspects of the Newsletter well: list, marketing, content,

ENewsletters: A Primer. E-Newsletters Newsletters are very important to a business Must do all aspects of the Newsletter well: list, marketing, content,
Surrey Libraries Computer Learning Centres Totally New to Computers Easy Gmail September 2013 Easy Gmail Teaching Script.

Surrey Libraries Computer Learning Centres Totally New to Computers Easy Gmail September 2013 Easy Gmail Teaching Script.
E-Mail Marketing PE: Understand the use of direct marketing to attract attention and to build brand. PI: Explain the nature of e-mail marketing tactics.

Marketing PE: Understand the use of direct marketing to attract attention and to build brand. PI: Explain the nature of marketing tactics.
Hearth Bulk Email System Divisional Secretaries’ Briefing 2012.

Hearth Bulk System Divisional Secretaries’ Briefing 2012.
3.06 Understand the use of direct marketing to attract attention and to build brand.

3.06 Understand the use of direct marketing to attract attention and to build brand.
A – Promotion E-Mail Marketing PE: Understand the use of direct marketing to attract attention and to build brand. PI: Explain the nature of e-mail marketing.

A – Promotion Marketing PE: Understand the use of direct marketing to attract attention and to build brand. PI: Explain the nature of marketing.
E-Mail Marketing PE: Understand the use of direct marketing to attract attention and to build brand. PI: Explain the nature of e-mail marketing tactics.

Marketing PE: Understand the use of direct marketing to attract attention and to build brand. PI: Explain the nature of marketing tactics.
Designing Web Pages Getting to know HTML... What is HTML? Hyper Text Markup Language HTML is the major language of the Internet’s World Wide Web. Web.

Designing Web Pages Getting to know HTML... What is HTML? Hyper Text Markup Language HTML is the major language of the Internet’s World Wide Web. Web.
SEM1 3.07 A - Promotion PE – Develop content for use in marketing communications to create interest in product/business/idea PI – Write e-mail marketing.

SEM A - Promotion PE – Develop content for use in marketing communications to create interest in product/business/idea PI – Write marketing.
3.06 Understand the use of direct marketing to attract attention and to build brand.

3.06 Understand the use of direct marketing to attract attention and to build brand.
Lesson 46: Using Information From the Web copy and paste information from a Web site print a Web page download information from a Web site customize Web.

Lesson 46: Using Information From the Web copy and paste information from a Web site print a Web page download information from a Web site customize Web.
1 New : Create your own message starting from scratch 2 New From Template: add professionally designed templates provided exclusively by Gorilla Contact.

1 New : Create your own message starting from scratch 2 New From Template: add professionally designed templates provided exclusively by Gorilla Contact.

Similar presentations

Ads by Google