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EDRA European DIY Retail Association. EDRA Members 2014.

Published byMitchell Wilcox Modified over 9 years ago

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Presentation on theme: "EDRA European DIY Retail Association. EDRA Members 2014."— Presentation transcript:

1 EDRA European DIY Retail Association

2 EDRA Members 2014

3 How to lobby? Think strategically Prioritize your outreach Get in at the ground level Don’t lobby those who hate you Let friendly stakeholders do your work for you Build coalitions and expand your reach Lobby from their perspective and not yours If you don’t ask you don’t get Its much easier to stop something than start something Make up excuses to visit people Don’t be confrontational just for the sake of it Always tell the truth!

4 Visa/MasterCard Retailers: lower card fees across EU EDRA and Fediyma: working with suppliers to prove we are responsible Big challenge: Late Payments rules in 2015 CASE STUDIES

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