Presentation is loading. Please wait.

Presentation is loading. Please wait.

The Target Audience 1. Slide 2 The Target Audience  Knowledge of the Target Audience is critical to effective communication through publications.

Published bySusanna Riley Modified over 8 years ago

Similar presentations

Presentation on theme: "The Target Audience 1. Slide 2 The Target Audience  Knowledge of the Target Audience is critical to effective communication through publications."— Presentation transcript:

1 The Target Audience 1

2 Slide 2 The Target Audience  Knowledge of the Target Audience is critical to effective communication through publications.

3 Slide 3 Traits of the Target Audience The identifying characteristics provide the “hooks” for grabbing attention by appealing to Age Educational Background Special Interests Group Membership

4 Slide 4 Age  What is the general age group ? Elementary Preteen Teen Young adult Mature adult Senior citizen The age of the target audience will assist in choosing design elements that will be used in the publication.

5 Slide 5 Look at the two versions of an elementary school flyer and discuss which one is more appropriate. Version A or Version B?Version A Version B Age

6 Slide 6  If it can be defined, knowledge of the Educational Background will determine the amount of text word choices amount of graphics  Remember, less is more!  Be concise and get to the point. Educational Background

7 Slide 7  Does the Audience (group) as a whole share common special interests, such as: cooking stamp collecting kayaking school Special Interests

8 Slide 8 Group Memberships  Special Interest Groups Boy Scouts FBLA Gardening Club  Other Groups Religious Ethnic Political Sports Team Does the target audience share similar group memberships?

9 Slide 9 Elementary School Flyer Version A

10 Slide 10 Elementary School Flyer Version B

Download ppt "The Target Audience 1. Slide 2 The Target Audience  Knowledge of the Target Audience is critical to effective communication through publications."

Similar presentations

Effective PowerPoint® Presentations for Biotechnology

Effective PowerPoint® Presentations for Biotechnology
PowerPoint Presentation What is it and how do you create one Ms Russell November 2004.

PowerPoint Presentation What is it and how do you create one Ms Russell November 2004.
Creating Flyers Flyers are generally used to advertise a product or service that is available for a limited amount of time.

Creating Flyers Flyers are generally used to advertise a product or service that is available for a limited amount of time.
OUTCOMES STUDY CONDUCTED BY HARRIS INTERACTIVE. Delivering the Promise: To prepare young people to make ethical and moral choices over their lifetimes.

OUTCOMES STUDY CONDUCTED BY HARRIS INTERACTIVE. Delivering the Promise: To prepare young people to make ethical and moral choices over their lifetimes.
The Witch of Blackbird Pond

The Witch of Blackbird Pond
Instructions To use this template: –for each slide write the correct answer on the orange bar first –choose which option (A,B,C or D) and make sure you.

Instructions To use this template: –for each slide write the correct answer on the orange bar first –choose which option (A,B,C or D) and make sure you.
Leaflet Research Clear and bold title of leaflet: to inform the audience of what the leaflet is about, which should encourage people to read the leaflet.

Leaflet Research Clear and bold title of leaflet: to inform the audience of what the leaflet is about, which should encourage people to read the leaflet.
Audience Analysis. Why is it important? Audiences are egocentric. (WIIFM?) Audiences will judge a speech based on what they already know and believe.

Audience Analysis. Why is it important? Audiences are egocentric. (WIIFM?) Audiences will judge a speech based on what they already know and believe.
Student Characteristics. Identifying Student Differences Age Learning Styles Prior Experience Interests Socioeconomic Background Attention Span Aptitudes.

Student Characteristics. Identifying Student Differences Age Learning Styles Prior Experience Interests Socioeconomic Background Attention Span Aptitudes.
Jeopardy Target Audience Database Unit Purpose Parts DB Management Misc. Q $100 Q $200 Q $300 Q $400 Q $500 Q $100 Q $200 Q $300 Q $400 Q $500 Final Jeopardy.

Jeopardy Target Audience Database Unit Purpose Parts DB Management Misc. Q $100 Q $200 Q $300 Q $400 Q $500 Q $100 Q $200 Q $300 Q $400 Q $500 Final Jeopardy.
OVERVIEW OF YOUTH BOARDS A training and overview for Extension volunteer administrators.

OVERVIEW OF YOUTH BOARDS A training and overview for Extension volunteer administrators.
Advanced Academic Services Klein ISD.  Open Powerpoint  Select Design Menu  Select Page Set Up  Select “Custom” in Slides sized for:  Change the.

Advanced Academic Services Klein ISD.  Open Powerpoint  Select Design Menu  Select Page Set Up  Select “Custom” in Slides sized for:  Change the.
Social Work Careers Anne Millane, MSW School Social Worker School District of Lomira.

Social Work Careers Anne Millane, MSW School Social Worker School District of Lomira.
Design Principles Understand business publications Slide 1.

Design Principles Understand business publications Slide 1.
Tips on Creating a Dynamic Presentation  Establish your purpose  Narrow your topic  Identify your audience  Consider design elements and use of visual.

Tips on Creating a Dynamic Presentation  Establish your purpose  Narrow your topic  Identify your audience  Consider design elements and use of visual.
Tuesday 11 th February Break even calculation Improvements to your spread sheet Team meeting with minutes to discuss your costs and selling price.

Tuesday 11 th February Break even calculation Improvements to your spread sheet Team meeting with minutes to discuss your costs and selling price.
Small Business Management 4660. SalesMarketing Orientation Inward – produces products, converts products into cash Outward – customer needs, wants View.

Small Business Management SalesMarketing Orientation Inward – produces products, converts products into cash Outward – customer needs, wants View.
Jeopardy Target Audience Design Principles Purpose of Publications Database Database Management Q $100 Q $200 Q $300 Q $400 Q $500 Q $100 Q $200 Q $300.

Jeopardy Target Audience Design Principles Purpose of Publications Database Database Management Q $100 Q $200 Q $300 Q $400 Q $500 Q $100 Q $200 Q $300.
4.00 Acquire a foundational knowledge of promotion to understand its nature and scope 4.01A Explain the role of promotion as a marketing function.

4.00 Acquire a foundational knowledge of promotion to understand its nature and scope 4.01A Explain the role of promotion as a marketing function.
Advanced Literacy Persuasion Project: Design an Advertisement Campaign Product Name: Group Members: Audience: Determine who your audience is and explain.

Advanced Literacy Persuasion Project: Design an Advertisement Campaign Product Name: Group Members: Audience: Determine who your audience is and explain.

Similar presentations

Ads by Google