3 Logos Appeal to Logic Very straightforward No “fluff” Has a very scientific, factual approach.
4 A full grown tiger can weigh up to 700 lbs. Logos (cont.)ExamplesFactsStatisticsDefinitionsPersonal experienceObservationA full grown tiger can weigh up to 700 lbs.
5 Ethos Appeal to ethics (character) To make the audience decide right or wrong about what is being presentedPolitical issues, national beliefs, religious issues, etc…In advertising, typically has contrasting colors symbolizing the difference between good and evil.
17 Homework!The End!Your homework is to find a print advertisement (school appropriate…when in doubt don’t do it) that appeals to your sense of logic, emotions, or ethics. Answer the questions regarding your ad.
19 Rhetorical QuestionA question that gets asked that the speaker/author does NOT want and answer for.Example: Can we really expect the school to keep paying from its limited resources?
20 Parallel StructureStructuring sentences or phrases similarly for emphasisExample: The salesman expected that he would present his product at the meeting, that there would be time for him to show his slide presentation, and that prospective buyers would ask him questions.
21 AlliterationRepetition of the consonant letters at the beginning of words. (There can also be assonance which is the repetition of vowel sounds.)Example: Callous, calculating cruelty - is this what we must expect?
22 Imagery Metaphor: comparing two things; symbol Example: My mother is the glue that holds our family togetherSimile: comparison using like or asExample: Her skin was pale as moon light.Personification: giving human characteristics to ideas, objects, or animalsExample:The ancient car groaned into third gear.
23 Rule of Three Listing three things for balance and emphasis Example: The pain, the fear, the destruction are all the same.
24 Repetition Repeating a word or phrase for emphasis Example: “We shall not flag or fail. We shall go on to the end. We shall fight in France…” Winston Churchill
25 Hyperbole An over-exaggeration used for effect Example: While we await your decision, the whole school holds its breath.
26 Allusion A short, informal reference to a famous person or event Example: Christy didn't like to spend money. She was no Scrooge, but she seldom purchased anything except the bare necessities.