1. SONY SIM George Marquis Danielle Hill Kevin Timmer Sarah Lawrence
Samuel Grossman

2. Who is SONY?
History:
Started in 1946 by Tokyo Telecommunications Engineering Corporation (aka Totsuko) in Nihonbashi
Today they have many different divisions in their company:
Sony electronics, Sony entertainment, Sony pictures, Sony music
Major accomplishments:
Created PlayStation series and are the Co-Developers of the CD, DVD, Super audio CD, and Blue Ray Disc

3. Sony’s Top Competitors
Microsoft
Panasonic Corporation
Phillips Electronics
Warner Brothers
SANYO Electric Co.
Samsung
Sega
Toshiba
Nokia
Sharp
Nintendo
Dell
Nikon
Canon

4. The Glasses Three styles of glasses:
The unisex design (basic)-$200
two more stylish designs one for each sex (pro)-$250
Custom made (Elite) –depends on design
Working with Oakley
For packaging we will stick with the standard Playstation packaging colors to ensure a match with our customers. For the services, we can have custom engraving for a price of 25 dollars
For shipping and handling the customer will pay the costs from the manufacture, and for retail the cost will be included with the standard freight handling.

5. Initially 50 Million for initial starting cost.
Advertising
Research
Initial Production
Distrobution
500 Thousand to 1 Million will initially be produced
Survey based

6. Product
The features are the 3d glasses with a kinect style motion sensor
All of the glasses will have two capabilities:
the ability to be used as regular 3D glasses
flip down Bluetooth screen to do actual projection in the glasses themselves
We can work with them to have them compatible with the next PlayStation gaming system.
One year manufacturer’s warranty
If the customer mistreats the device they will cover the cost of repair
if it is determined that there is a defect from us
we will repair it
cover shipping costs
$25 Sony Gift Card

7. Placement and promotion
Placement: Anywhere you see a PS3 being sold.
6/7 continents
Majority of the systems will be sent to Europe, The US and other high socioeconomic countries.
Promotion: Anywhere we can advertise to the customers
TV, radio, magazines, internet, in store advertisements, billboards, and press release conferences.
Leading up to the release of SonySim we will hold monthly press conferences releasing some insight to the capabilities of the product.
We will have an internet team to help control blogs and keep the product chatter positive within the general public.

8. Promotion
Financing is available through the Sony corp. financing services and will comply with all rules and regulations set forth by that department
SonySim: The future of gaming