3. Appreciation of a video version

4. What ’ s the video about? It’s an advertisement about a kind of beer. The name of the beer is called Budweiser.

5. Some more video advertisements for you to enjoy

9. 耐克运动鞋 Just do it. 百事可乐 The choice of a new generation. 东芝电子 Take TOSHIBA, take the world. 丰田汽车 Poetry in motion, dancing close to me. Arts in advertising (slogans 口号, 广告词 ) 滴滴香浓, 意犹未尽。 麦斯威尔咖啡 Good to the last drop. 雪碧 Obey your thirst. 动态的诗, 向我舞近。 只管去做。 新一代的选择。 拥有东芝，拥有世界。 服从你的渴望。

10. 摩托罗拉手机 Intelligence everywhere. 百事流行鞋 Ask for more. IBM 公司 No business too small, no problem too big. 佳能打印机 Impossible made possible ． 智慧演绎，无处不在。 渴望无限。 没有不做的小生意，没有解决不了的大问题。 使不可能变为可能。 Arts in advertising (slogans 口号, 广告词 )

11. Questions and answers □□Do you think these are good ads? And why? Humorous and persuasive language, creative ideas…… □ Why do companies advertise? To sell their goods, earn more money from us…… □□ Where do we always see advertisements? They cover almost every kind of medium.

12. Occasions when you may encounter ads Can you tell some other situations? ★

13. A “well-known” advertisement in China Slogan: 今年过节不收礼, 收礼就 ( 还 ) 收脑白金 ! ★

14. Do you know the girl? 1. How do you feel when you see the girl’s big eyes? 2. From the poster, what do you think is the purpose of Project Hope?

15. Recognize and describe the following posters Keep away from drugs Cherish our lives

16. Some more video advertisements for you to enjoy

18. 1. Why does this ad use the image of a bird’s nest? 2. What problem is the poster trying to highlight （强调） ? 3. Do you think this ad helps to make people aware of environmental problems? Talk about another Ad 4. From this ad, what do you think Earth Day is all about?

19. Do the ads mentioned above belong to the same type? No. Some advertisements make us want to buy a product or service, while others make us think about problems in society or about people who need help. Commercial and public service ads.

20. Commercial advertisements Public service advertisements

21. Differences between CAs and PSAs Commerci al Ads Public Service Ads Aim Expense Reliance Benefit- oriented Arise people’s attention to social problem Chargeable Free of charge Low High 信誉度

22. 1. What image(s) can you see on each poster? 2. What can you read on each poster? 3. What does each advertisement try to tell us? 4. Do they belong to the same type?

23. 1. Which advertisements make you want to buy a product or service? Why? 2. Which advertisements make you think about social problems? Why? 3. Do you believe that advertisements tell the complete truth? Why or why not?

24. 1. Which advertisements make you want to buy a product or service? Why? 1. As we can see clearly, the three ads separately promote learning software, an airline service and a shampoo. They are well-designed and attract me. I can’t help hoping to buy a product or a service, upon seeing them.

25. In my opinion, the advertisement for the shampoo is the most persuasive not only because of the image on the shampoo bottle, but also because it says that this shampoo will keep my hair shiny for days. Although I don’t believe that this ad tells the complete truth, I want to try it anyway.

26. 2. Which advertisements make you think about social problems? Why? 2. The other three ads separately for Project Hope, Earth Day and an anti-drugs campaign make me think about problems in society or about people who need help. People’s health, the environment and poor children’s lives are the most common social concerns. This kind of ads are of great significance and are necessary.

27. Nobody can ignore the problems around us. In addition, the persuasive words and the impressive images used in these ads strike me a lot. Of the three ads, the ad about Earth Day strikes me the most. The ad shows us a bird’s nest built in the sky. The poster is trying to show that there is nowhere else to put the bird’s nest because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on.

28. 3. Do you believe that advertisements tell the complete truth? Why or why not? 3. No. Generally speaking, public service advertisements are intended to educate people about health, problems in society and public welfare in order to teach people and help them to live a better life. Public service advertisements are usually free and they are usually true.

29. Commercial advertisements, on the other hand, are intended to encourage people to buy a product or service so that companies can make more money. Thus they try their best to make people believe they are telling the truth, sometimes by tricking us. For example, ads which sell cosmetics often use famous pop stars who tell us how effective the product is and how it keeps him or her young and good-looking. It is up to us, the consumers, to decide whether to believe commercial advertisements or not.

30. More ads for you to discuss: Protect water, Protect ourselves. Can you think about a good slogan for each ad?

31. Never delete Green Keep it Forever!

32. Sedal Shampoo Everything is possible!

33. Taiwan, China!

34. Cherish your life!

35. Enjoy your music, Enjoy your Sony!

36. Shoes can fly! So do your dreams!

37. Speak your mind Do you always like the ads? Can you tell some occasions when ads become really annoying ( 恼人的, 讨厌的 )? Do you always believe in what the ads say? Why or why not?

39. v. 做广告, 登广告 advertise for an apartment 登广告寻求公寓房 公司登广告招聘一名新秘书。 The company advertised for a new secretary. We should advertise for someone to look after our children. 我们该登个广告聘人来照管孩子们。 advertisement n. 广告 television advertisement 电视广告 commercial advertisement 商业广告

40. aware adj. [ 用作表语 ] 知道的 ; 意识到的 be / become aware of 知道, 意识到, 注意 到 Are you aware that you’re sitting on my hat? 你可知道你坐在我的帽子上吗？ I was not aware (of ) how sad he had felt at the death of his mother. 我不知道他对他母亲的去世多么伤感。 Without being aware of it, … 不会觉察（留意）到它, …… awareness n.

41. similar/similarity/similarly 1. The two signatures are similar to each other. Can you tell them apart? 2. Are there any similarities between the two religions? 3. What strikes me most about his poem is its similarity to Wordsworth’s. 4. You can never tell them apart not only because they are twins but because they are similarly dressed.

42. (2007 湖北 ) (2007 湖北 ) This magazine is very _____ with young people, who like its content and style. A. familiar B. popular C. similar D. particular

43. 1. Collect some advertisements and try to know what products or services the ads talk about. 2. Prepare the Reading part.