1. Power In Presence: Developing Your Personal Brand Presenter: Oliver C. Allen, Jr. 1 2014

2. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time 2 Agenda  Introduction  Define Power In Presence  Discuss Strategies for Self Marketing  Define Brand Vs. Branded  Sharpening Your Skills  Social Media Do’s and Don'ts  Learn 5 Steps to Presence-by Susan Bixler & Lisa Scherrer Dugan  Q and A

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5. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time 5 What Do These People Have In Common?

6. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time 6 Power and Presence Power and Presence Definitions from Merriam Webster Online  Power – a: ability to act or produce an effect; b: possession of control, authority, or influence over others  Presence – a: the bearing, carriage, or air of a person; especially; stately or distinguished bearing; b: a noteworthy quality of poise and effectiveness

7. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time 7 When You Walk Into A Room Do You Have This Effect… Or

8. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time 8 …This Effect

9. Marketing Yourself for Success 9

10. 10 Some Have Brands and some have Been Branded

11. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time 11 Definitions (Brand)  Brand -is a collection of symbols, experiences and associations connected with a product, a service, or a person  Branded- To burn a distinctive mark with a hot iron, to indicate ownership

12. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time 12 Making Your Name A Brand (Name Recognitions)  Get Involved With:  Social Activities  Political Groups  Sororities and Fraternities  Community Events  Church Events  Professional Organizations  Charities  The Arts  Special Events  Work Activities Fill Your Own Shoes

13. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time 13

14. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time 14 Get In The Game Get In The Game 8 Critical Rules by Jeff Beals from his book Self Marketing Power (2008) 4. Everyone Counts 5. You Are Being Watched 6. Embrace Professionalism 7. Communicate Clearly 1. Positive Thinking 2. Develop an Expertise 3. Be Prepared 4. The Right Attitude

15. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time 15 Dress for Success  You don’t need a large wardrobe  Colors have meaning  There is an unwritten dress code  Your attire sends a message  Make-up, perfumes, colognes  Hair  Ties, shoes

16. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time How Casual? How Casual? What is the Top Floor Wearing? 16

17. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time 17 How You See the World May Determine How the World Sees You!

18. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time HARDWORK 8118423151811 = _______ % ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789101112131415161718192021222324 2526 Hard Work vs. Attitude 18

19. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time = _______ % ATTITUDE 120 9 2145 Hard Work vs. Attitude ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789101112131415161718192021222324 2526 19

20. Coat of Arms 20

21. “None of us got where we are solely by pulling ourselves up by our bootstraps. We got here because somebody - a parent, a teacher, an Ivy League crony or a few nuns - bent down and helped us pick up our boots.” Thurgood Marshall He Ain't Heavy by Gilbert Young We Need Mentorship 21

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23. Criteria-Based Decision-Making Model from the book The Mentee’s Guide by Lois J. Zachary (2009) Action Steps to Selecting a Mentor Step 1 Identify your goalsConsider why you want to find a mentor Define what you hope to achieve as your end results Step 2 Create a list of criteriaIdentify qualities you need Step 3 Determine qualities that are “Must” Select those qualities that are non-negotiable from your list Step 4 Rank the remaining criteria (“Wants”) Accessible, compatible personality, committed to mentoring, go-getter style, shared interest, knowledgeable about field, seasoned, large network, etc. Step 5 List the possible optionsBrainstorm a list of possible mentors Step 6 Eliminate options that don’t meet the “Musts” Evaluate each candidate against your “Must” list. If the candidate cannot fulfill them; do not consider for a mentor. Step 7 Rank each option against the “Wants” Rank them from 1-10 Step 8 Make the decisionTally the scores in each column and make your decision

24. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time 24 Is Offensive Language the Mainstream Is Offensive Language the Mainstream from the Book Etiquette Edge by Beverly Langford (2005)  The professional cost of cursing (Profanity)  Don’t take for granted that you don’t offend  Consider your audience  Watch your language in public places  Don’t use offensive language to show power  Good Judgment is always in good taste Do you know your history on profanity?

25. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time 25 Sharpening Your Skills

26. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time 26 Developing An Individual Development Plan (IDP)  Essential to plot your career  Contains short and long term goals  Contains training for the present year  Check your agency first or get an example from OPM Website  An agreement between your supervisor and you  Even if your agency does not require; make you a plan

27. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time 27 We Don’t Have Training Money/ I Can’t Get Support  Affinity Groups  Local Community  Cross-Training is a plus  Details  Collateral duty Assignments  Mentorship  OJT  Shadowing assignments  Federal Executive Board

28. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time 28 We Don’t Have Training Money/ I Can’t Get Support (Cont) Library – The Self-Help Store  Read and continue to read  Self-Help Programs  It’s Free of Charge

29. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time 29 We Must Increase Not Only Our Technical Skills But Our Soft Skills as Well!

30. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time 30 Self Marketing Mistakes  No one knows you  Your name is only known within your family  Not involved in social or local activities  Not a member in any professional organization  You are a spectator and not a player in the game; in fact you did not know there was a game

31. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time Social Networking Do’s and Don’ts 31

32. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time  Create an online presence (Profile)  Showcase your skills and experience  Your profile can also help you connect with contacts who can expedite your job search 32

33. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time  Be Consistent  Employment history on resume should match your online resumes  LinkedIn profile should match Facebook profile, etc. 33

34. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time  Start networking early  Make connections in your industry and career field  Follow subject-matter-experts and leaders in your industry  Join associations in your industry and career field 34

35. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time  Helping others; helps You  Networking is reciprocal  The more you are willing to help someone else; the more likely someone will help you  Set aside some time each day to connect with someone  Share articles  Offer to introduced others to an appropriate connection 35 Help yourself by helping others.

36. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time  Use caution with Tweet  You never know who may be reading your messages  Employers are using Twitter  Twitter shows up in Google Search  You do not want to lose your job over an emotional charge 36

37. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time  Google your name and check what’s online  It's quite easy for employers to find information you may have preferred to keep private. Much of it can be found by Googling your name. 37

38. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time  Don’t forget your Facebook privacy settings  You may receive unwanted third party photos  Other people may see your personal and private photos 38

39. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time  Don’t post anything you do not want your mother to see; better yet an employer or supervisor to see 39

40. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time  Don’t connect with everyone  Quality is more important than quantity  Consider how can the person help you  Consider what can you do to help them  Consider what you have in common 40

41. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time  Don’t get fired  Employers are checking out candidates social media sites  Someone such as a hiring manager may see info you do not want visible  Posting inappropriate information on social networks can get you in trouble, or even cost you your job, especially, when you do it from work 41

42. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time  Don’t spend time online on company’s time  Do not be tempted to search for jobs on company time  Ensure you know you company’s policy on using computer for personal use 42

43. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time 43 Making a Change for You!  5 Steps to Professional Presence by Susan Bixler and Lisa Sherrer Dugan 1.Recognize the inherent power of your professional presence 2.Establish effective nonverbal communication 3.Create your virtual presence 4.Understand business etiquette 5.Develop social savvy

44. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time 44 1-Recognize the Inherent Power of Your Professional Presence  Your Entrance: You have about 30-60 seconds  The handshake  Walk upright  What you say and how you say it  Gum chewing  The Art of Self Promotion  Networking  Business Cards  Contemporary Business Behavior

45. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time 45 2-Establish Effective Nonverbal Communication  Posture, handshakes and eye contact  Space, territory, and mirroring and matching to make a connection  Taking charge through nonverbal communication

46. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time 46 3-Create Your Virtual Presence  Phone presence  The use and abuse of email

47. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time 47 4-Understand Business Etiquette  Dangling conversations: Gossip, grapevine and jokes  Damage control: Managing critical circumstances and sticky situations

48. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time 48 5- Develop Social Savvy  Participating in business events  Including your spouse or partner: An asset or a liability Oliver’s 45-Minute Social Dazzle

49. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time 49 Questions and Comments Oliver C. Allen, Jr. oliver.c.allen2@usdoj.gov oliver.c.allen2@usdoj.gov (202) 307-8900

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51. Power In Presence: Developing Your Personal Brand Now Is the Time Now Is the Time 51 Resources  Five Steps to Professional Presence by Susan Bixler and Lisa Sherrer Dugan  How to Gain the Professional Edge by Susan Morem  Likeable Social Media by Dave Kerpen  Self Marketing Power by Jeff Beals  Social Networking for Career Success by Miriam Salpeter