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Descriptive Methods. Naturalistic Observation AKA “field operation” Observing natural or true behaviors High in ecological validity (external validity)

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Presentation on theme: "Descriptive Methods. Naturalistic Observation AKA “field operation” Observing natural or true behaviors High in ecological validity (external validity)"— Presentation transcript:

1 Descriptive Methods

2 Naturalistic Observation AKA “field operation” Observing natural or true behaviors High in ecological validity (external validity) – Extent to which research can be generalized to real-life situations Two Options – Nonparticipant observation – Participant observation

3 Disguised observation Participants are unaware that the researcher is observing their behavior Unobtrusive Minimizes reactivity Concerned with expectancy effects – Desired outcome by experimenters

4 Laboratory Observation Systematic observations Control  high internal validity Reactivity and expectancy effects still concern

5 Data Collection Narrative Records-full description Checklists – Time – Location – Measures beh Yes / no Time series

6 Qualitative Research Field settings – Unstructure – No manipulation Case studies Archival Method Interviews Action Research


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