1. T HE K ING & U NCLE S AM linkbuilding for your WordPress website

2. D IFFERENT WEBSITES : DIFFERENT STRATEGIES Uncle Sam’sMore of the King

3. W E ’ RE #4?!

4. A LL WEBSITES NEED LINKBUILDING Links are a vote of confidence for search engines. Links can send traffic. Links can increase authority.

5. E VERYTHING SHOULD BE AS SIMPLE AS POSSIBLE, BUT NO SIMPLER. -E INSTEIN

6. T HE BASIC PROCESS IS THE SAME …

7. W ORD P RESS OFFERS ADVANTAGES. Content is king, and WP is all about content. Settings make some things easy. Plugins give more control. Widgets give more options.

8. C ONTENT IS KING Different websites… different strategies

9. R EGULAR, QUALITY BLOGGING

10. H IGHLY TARGETED ARTICLE

11. U SE YOUR SETTINGS Use Permalinks settings to create easy URLs. Allow trackbacks and pingbacks. Check your privacy settings.

12. PLUGINS GIVE YOU MORE CONTROL …

13. … AND CAN SAVE TIME …

14. … BUT THEY ’ RE NOT MAGIC

15. “L INKBUILDING ” PLUGINS ARE FOR INTERNAL LINKS

16. T HERE ARE LOTS OF OPTIONS …

17. I NTERNAL LINKING PLUGINS NRelate Broken Link Checker Internal Link Builder Linkbox Inserter (Ultimate SEO) Related Content by Wordnik (…still not magic)

18. E NCOURAGE SHARING

19. I NTEGRATE SOCIAL MEDIA FOR NATURAL LINKS

20. D ON ’ T FORGET THE WIDGETS Create category feeds with a text. Use a blogroll. Others may reciprocate. Use social media widgets. Create custom text widgets.

21. R EMEMBER WHEN YOU POST … Use Title Edit if you need to improve your title. “Link to existing content” for fast internal links. Use Categories and Tags. Send trackbacks and pingbacks.

22. H ADEN INTERACTIVE www.HadenInteractive.com Rebecca@HadenInteractive.com