2. 5

3. 4

4. 3

5. 2

7. GM’sChallenges Bombardier

8. Customer’s Side Contents 01 Case Analysis 02 Current Information 03 New way to approach to customers Supply’s Side Case Analysis 01

9. Customer’s Side Challenges Leveraging the brand Challenges Dealers Relation Initiatives Leveraging Customer’s data Initiatives Customers satisfaction

10. Case Analysis 01 Customer’s Side Contents 02 Current Information 03 New way to approach to customers Supplier’s Side

11. 01 Supplier’s Side Challenges Communication’s Channel Initiatives Shoring up Communication In the Supply Chain Initiatives The “Big Three”launched Convinist Challenges Logistics Initiatives Build To Order to Delivery Initiatives Inventing new Practices in Logistics

12. 02 Current Information 02 Case Analysis 01 Customer’s Side Contents 03 New way to approach to customers Supplier’s Side

13. 02 Current Information CurrentInformation 1 Labour UnionGlobal Crisis 23 Weak CompetitivenessIncreased cost of raw materials 45 Unsatisfied customer's needsIncreased cost of raw materials 6 Compensation for employees through having negotiation (ex: extra day-off, not excessive incentives Request support from the government Changing Marketing Strategies Change company's approach to production Alliance with company like such as "Dupont” Customized the cars depends on customer's preference Customer management system Investing in alternative resources Developing none gasoline vehicles

14. 03 New way to approach to customers 03 Current Information 02 Case Analysis 01 Customer’s Side Contents Supplier’s Side

15. Extension of Guarantee Way.1 03 New way to approach to customers Customer’s Management system Way.2 Applying new human resource strategy Way.3 GM

16. 04 Questionarie What are the Challenges that GM face with currently? What are the suitable ways to deal with the challenges of GM? What are the key elements to succeed in future car industry? How can they meet customer's satisfaction? What Big Three stand for?

17. Bombardier C.A.S.E General Motors Thank You