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Field of Dreams – If You Build It, Will They Come? PRESENTED BY DR. LARRY BUNCE DIRECTOR OF INSTITUTIONAL RESEARCH.

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Presentation on theme: "Field of Dreams – If You Build It, Will They Come? PRESENTED BY DR. LARRY BUNCE DIRECTOR OF INSTITUTIONAL RESEARCH."— Presentation transcript:

1 Field of Dreams – If You Build It, Will They Come? PRESENTED BY DR. LARRY BUNCE DIRECTOR OF INSTITUTIONAL RESEARCH

2 Big Question???  Is there a need for growth of online courses at UMKC?  What do the students say?

3 Focal Points of the survey…..  How many students have experience with online education at UMKC?  Why are students taking online courses?  Why are students not taking online courses?  Do students want to pursue online opportunities at UMKC in the future?

4 Survey Methodology  Survey sent to the entire student body  8,585 undergraduate students  5,698 graduate and professional students  Two mailings  Initial invitation sent on October 22 nd  Reminder sent on November 5 th  Incentive – 50 $10 gift cards  A total of 1,778 students responded, for a 13% response rate  Respondent characteristics match population characteristics

5 Online Education at UMKC  30% of the students enrolled at UMKC in Fall 2014 took at least one online course during the fall term  Varies by demographics

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9 Online Education at UMKC  There were 3,546 course sections offered at UMKC in Fall 2014  307 (9%) of these sections were offered online

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11 Experience with Online Education  Students were asked if they had ever taken a college-level course in an online format  74% of the respondents had taken a collegiate course in an online format  Overall, 56% of the respondents had taken an online course at UMKC  Varies by demographics

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15 Why Do Students Take Online Courses

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18 Why Do Students Not Take Online Courses

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20 Likelihood of Taking an Online Course at UMKC in the Future

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25 If We Build It, Will They Come?  Student interest is there  Nearly 6 out of 10 students indicated they would likely take an online course at UMKC in the future  This was especially true if the student had already taken an online course at UMKC  For the students that had not taken an online course at UMKC before, if the reason was lack of availability or awareness, likelihood increases  If the reason was learning environment or quality, likelihood decreases  Reasons for lack of interest  54% Learn better in classroom  39% Not as high quality as class-room based course  Potential concern is the students who had taken a course previously that indicated they were not likely to take another one in the future because of quality  Students who plan to take online courses at UMKC in the future prefer a mixture of class-room based and online courses  There is considerable interest in pursuing a minor online


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