1. Alliance Laundry Systems
WELCOME
Ripon, Wisconsin
November 3, 2003

2. Alliance Laundry Systems Chronological Overview
1908 until Present

3. ALS History
The Barlow & Seelig Manufacturing Company was founded in Ripon, Wisconsin in 1908 by Joe Barlow and John Seelig
The first shop was located behind a hardware store in Ripon, Wisconsin
Our first Hand Powered washer was called the “White Cloud”
Salesmen traveled by railroad and sold a “Baker’s Dozen” 13 units for $96
White Cloud

4. ALS History The Company made an impressive $20,000 the first year
Our first facility was quickly outgrown so operations were moved to our present day location

5. ALS History
From 1908 to 1928 several different brand names were used “White Cloud”, “National”, and “Big Three”.
In 1928 a new machine was christened as “Speed Queen” and the brand name was adopted
National
Speed Queen
Big 3

6. ALS History Early Company Innovations
1911 – Our first washer powered by an electric motor is produced
1915 – The first wringer developed that could operate in either direction
1922 – The first double-walled tub created to hold water heat and protect the inner copper tub
1939 – The industry’s first stainless steel wash tub makes it’s debut in a Speed Queen

7. ALS History The Depression 1929-1939
Company enjoys phenomenal growth despite the Great Depression
30 to 40 of our competitors were driven out of the washing machine business

8. ALS History World War II Years 1942 – 1945 Manufactured Aircraft Parts
20 mm Artillery Shells
Aircraft Generators
Worked around the clock 7 days a week

9. ALS History
1949 –The Barlow and Seelig Co. is renamed the Speed Queen Corporation
1953 – The first Speed Queen Automatic Home Washer is produced
Speed Queen merges with McGraw Edison Co. one of the largest firms in the electrical industry
1st Speed Queen
Automatic Washer

10. ALS History
Speed Queen developed it’s first coin washer & dryer
McGraw Edison Co. purchases American Laundry Machinery
Speed Queen produces coin op Dry Cleaning machine

11. ALS History
Speed Queen begins production of Wringers and Small Dryers at new Searcy, Ark plant
1977 – Speed Queen exceeds $100 million in sales for the first time
Speed Queen merges with Huebsch Originators from the American Laundry Machinery Division and is renamed American Laundry Division

12. ALS History
McGraw Edison sells Speed Queen and Huebsch Originators to the Raytheon Corporation
1979 Raytheon renames the division “Speed Queen Company”
Raytheon Appliances formed
Amana is named Marketing Headquarters for Raytheon Appliance Group
Raytheon Appliances sells all Ripon produced home laundry products through the Amana brand
Raytheon purchases the Unimac Co. in Marianna, Florida

13. ALS History 1997 - Raytheon sells Amana Appliances to Goodman Holdings
A non compete clause is signed preventing Speed Queen from selling home laundry until 2004

14. ALS History
Raytheon sells the Speed Queen Company to Bain Capital
Alliance Laundry Systems LLC formed
ALS purchases Ajax from American Laundry Machinery

15. ALS History 2001 - ALS combines all factories into Two
Ripon - Small Chassis, Horizon and all Tumblers
Marianna - Washer Extractors and Ajax
Madisonville, KY tumbler plant and Cincinnati, OH Ajax plant are closed and production is consolidated in Ripon, Wisconsin and Marianna, Florida.

16. ALS History
August 2003, Alliance introduces new Chest & Heated Roll line of flatwork finishers
October 2004, home laundry non compete clause expires with Amana’s Goodman Holdings. Speed Queen has the option to reenter the home laundry market in the US

17. Current ALS Sales Channels
Speed Queen Coin
Speed Queen OPL
Speed Queen Multi-Housing
Huebsch Coin
Huebsch OPL
Unimac
Ajax
International