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Soybean Checkoff Report Marc Curtis, Chairman United Soybean Board (USB) to the American Soybean Association (ASA) July 12, 2011 Washington, D.C.

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Presentation on theme: "Soybean Checkoff Report Marc Curtis, Chairman United Soybean Board (USB) to the American Soybean Association (ASA) July 12, 2011 Washington, D.C."— Presentation transcript:

1 Soybean Checkoff Report Marc Curtis, Chairman United Soybean Board (USB) to the American Soybean Association (ASA) July 12, 2011 Washington, D.C.

2 Soybean Checkoff Report

3

4 USB/ASA Memorandum of Understanding Code of Conduct USB/ASA Memorandum of Understanding Code of Conduct Approved by ASA in March Approved by USB in June

5 Soybean Checkoff Report Examples of USB Support of ASA Global Opportunities (GO) program research/studies Soybean farmer crop insurance survey Analyze farm program options for soybean farmers Resources to attend/provide input in all USB Committees Co-sponsor Conservation Legacy Awards competition Gold sponsor of Commodity Classic Co-sponsor SoyStats, REAP farmer exchange Paid contributions to Leader Letter, ASA Today

6 Soybean Checkoff Report New USB Long-Range Strategic Plan 11 USB farmer-directors on Strategic Planning Team Complete overhaul Reviewed, approved by USB at Summer Meeting 3-5 years w/annual review, updates if necessary

7 Soybean Checkoff Report New USB Long-Range Strategic Plan Highlights added Preamble included Core Value new Mission, Vision, Strategy new, specific Strategic Objectives

8 Soybean Checkoff Report New USB Long-Range Strategic Plan Strategic Objectives U.S. Soybean Meal increase value U.S. Soybean Oil increase value Freedom to Operate freedom and infrastructure for us to operate Customer Focus quality U.S. soy products and services

9 Soybean Checkoff Report Current USB Priority Issues Determined by board in February Short-term opportunities, challenges in need of immediate attention by checkoff 1.Protect & Support U.S. Animal Ag 2.Transportation Infrastructure

10 Soybean Checkoff Report USB Organizational Assessment Task Force Don Latham, Chair, former USB Chairman Victor Bohuslavsky, NE QSSB Executive Keith Dunn, USB Director, VA Dwain Ford, USB Director, IL Bob Haselwood, USB Director, KS Jerry Slocum, former USB Chairman

11 Soybean Checkoff Report USB Organizational Assessment Task Force

12 Soybean Checkoff Report USB Impact Projects 1. Identify Genes Affecting Yield 2. Export Market Diversification Challenged USB Program Committees in Feb. Five considered by board in June, two selected

13 Soybean Checkoff Report 105 California Ave., Leland, MS

14 Soybean Checkoff Report Questions? Thank You


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