1. Customer Education Cass Turnbull President and Founder PlantAmnesty www.plantamnesty.org www.plantamnesty.org

2. The Personal Scale M ake it a BIG DEAL Talk to your customers Teach a class Use follow-up literature

3. Can the Right Customers Find YOU? Use your business card–advertizing Take a proactive stand

4. Through National and Local Professional Organizations Make sustainable pruning a BIG DEAL LAs –talk to them Send letters Enroll the City Arborist Gold-Leaf Awards

5. Public Education TV, Radio, Print, Google, Bill Boards, Bumperstickers, Street Signs Advertising—tell a story, use testimonials, scare the clients Media Horticulturalists—the low-hanging fruit Use your organization to hire or designate spokesperson All messages bundled—what’s wrong with how to do it right with credentials?

6. Through National and Local Professional Organizations Make sustainable pruning a BIG DEAL LAs –talk to them Send letters Enroll the City Arborist Gold-Leaf Awards