1. Title of Submission: [*] Submitting Company:[*] In Case of external service company:[*] Client: [*] (to fill in, if the appliant is an external service company) Category: □ Strategy □ Branding □ small projectbudget < 50.000,00 EUR resp. target group < 1.000 employees □ medium projectbudget > 50.000 EUR resp. < 100.000,00 EUR resp. target group < 10.000 employees □ large projectbudget > 10.000 EUR resp. target group > 10.000 employees (please mark with a cross) ” (in case please mark with a cross) □ Submission for the Special Price “Social Media” (in case please mark with a cross) [ Fill in Company logo type ] SUBMISSION FORM

2. Initial Situation: Communicative challenge: Definition of task: INITIAL SITUATION

3. COMMUNICATIVE PURPOSE Strategic approach: Course of action / approach: Chosen target groups: Main messages:

4. STRATEGIC PLANNING Measures / instruments: Terms of reference (effective period / extent): Dramaturgy of the project (schedule/storyboard):

5. REALISATION / EVALUATION Statements to the procedure of realisation: Occured problems and their solution Valuation of the impact of measures (criteria and methods of evaluation)

6. Creation of value Valuation of the impacts measured on the communicative purpose Contribution of the project to organisational success Conclusion

7. PICTURES / DOCUMENTS / VIDEO MATERIAL / AUDIO MATERIAL

10. PRESS ARTICLES

11. BUDGET PLANNING

12. CREDITS Presentor Complete name of company: [* ] Name of contact person: [* ] Function of contact person: [* ] Phone number of contact person: [* ] e-mail address of contact person: [* ] Address: [* ] Postcode/location: [* ] Website: [* ] Performance period of the project: [* ]