1. Communication and response management reporting dashboard April 2010

2. switched-on reporting 0 This MonthCumulative% Website 100% This Month 100% Cumulative Website availability % 3496488,433 Number of visits 86%78% Split Residential % Top 20 Countries this month (visits to website) Exchanges switched-on UK3,999 United States3,725 N/A289 China245 Germany43 India32 Australia29 Taiwan20 France19 Italy14 10%14% SME % 4% 9% Corporate % 00:01:39 00:05:55 Average dwell time 59 Average number of pages visited 165178 Total Total number of online searches Russian Fed.14 Israel12 Japan11 Sweden11 Ukraine11 Ireland11 Poland9 Austria8 Spain8 Switzerland7 REPORT 42 April 10 11 6098 Welsh 130

3. switched-on Website Traffic REPORT 42 April 10

4. switched-on reporting Call Centre 00:00:10 This Month 00:00:15 Cumulative Average time call waiting 8 3584 Total number of calls (Operator & IVR) 93% 81% Split Residential % 7% 10% SME % 0% 2% Corporate % 1 2191 IVR only 7 1387 No. of live operator calls only 98%100% % of calls resolved on first contact 22 Calls forwarded from CP’s 00:00:5100:01:45 Average call duration Top reasons to call Migration date REPORT 42 April10 0 This Month 0 Cumulative Total no. of searches (Operator & IVR) 7277 Emails recorded & white mail received 7 286 No. of emails/ white mail/info despatched 00 Welsh speaker requests This MonthCumulative 0% 7% CP’s % 0 This MonthCumulative% Exchanges switched-on 130 0 7 1 0 0 Volume 2872 357 86 261 Volume

5. switched-on Call Centre Traffic REPORT 42 April 10

6. switched-on reporting Communication Methods 0 This MonthCumulative Residential Customers reached via door drop (DM used to date) - Awareness % 0 Reach % of total Households SME Customers reached via DM Awareness % Reach (% of Total SME’s) Where did you hear about switched-on? 0 This MonthCumulative - 0 Leaflet Poster Direct Mail - This MonthCumulative - - Information Pack Word of Mouth Other - - - - - - - - - 8,500 - 0 63,000 - 0 0 This MonthCumulative% Exchanges switched-on 130 REPORT 42 April 10

7. Google Analytics v Smarter Stats At the monthly level the Google Analytics (GA) figures are consistently lower than the Smarter Stats (SS) figures. Note that GA tagging began on 3 Sept, which explains why the difference is slightly greater in Sept. REPORT 42 April10 GASSRatio Unique Visitors Sep-092,9763,77379% Oct-093,5124,03287% Nov-093,3383,82787% Dec-093,1483,65886% Jan-104,4584,90591% Feb-103,8374,36288% Mar-104,7785,33690% Apr-103,2973,78887% Visits Sep-093,1939,10335% Oct-093,7429,60439% Nov-093,5679,36038% Dec-093,3789,49336% Jan-104,69210,90443% Feb-104,0979,44243% Mar-105,15511,43745% Apr-103,6498,64942%