2. 1 The EU Eco-label Working Plan 2002-2004 UNICE - UEAPME 24 June 2002 European Commission - DG ENV

3. 2 European Eco-label European : 18 countries, public, extensive consultation Eco-label : multi-criteria, life-cycle based 3rd party certified : independent competent body Voluntary instrument Products bearing the Flower have a better environmental performance

4. 3 Objectives / Means Reduce the environmental impact of products Promote sustainable consumption Help consumers make informed choices: maintain or increase the market share of eco-labelled products, producers improve their products in order to qualify Serve as a reference of environmental excellence : public and private procurement, product development, target for EMAS companies, energy rebates, fiscal measures, compliance with essential requirements, Type III and II labels, benchmarking, … (indirect benefits of the eco-label)

5. 4 2000 15 product group criteria established 37 companies 17 million articles bearing the flower 38 million euros sales value (ex-factory) 2001 (provisional) 19 product group criteria established 96 companies (150% increase in 18 months) 54 million articles bearing the flower 119 million euros sales value

6. 5 The Eco-label Working Plan 2002-2004  Strategy for the development of the scheme Objectives for market penetration and environmental improvement List of Priority product groups Plans for cooperation and coordination with national labels (product group development and marketing)

7. 6 Objectives for market penetration 25% annual increase of value / number of eco-labelled items achieve minimum visibility in 2/3 of Member States by 2005 more than 50 % consumers to recognise logo increase number of product groups (25-35 by 2007) develop qualitative and quantitative evaluations of direct and indirect benefits target retailers, public procurement officers,......

8. 7 Product group development marketing & promotion by the Commission 15-20 product group Decisions per year targeted marketing actions information material help desk (ecolabel@cec.eu.int) website (http://europa.eu.int/ecolabel) (75,000 hits per month) 10 year anniversary event

9. 8 10th anniversary marketing event Provisional plan 400 participants (Commissioner, press, retailers, award holders, industry, NGOs, MS, …) Exhibition of eco-labelled products Presentation of diplomas by the Commissioner Press session with the Commissioner

10. 9 Successful marketing and promotion campaign in DENMARK 2001 Joint action for Flower and Swan In coordination with Danish textile industry 800,000 € (TV, brochures, press, …) Increase in knowledge of flower (up from 4% to 40% in the target group) applicants up from 5 to 19 reinforcement on-going

11. 10 Eco-Label Management Structures EC: policy, secretariat of EUEB, co-ordination, adopt criteria Decisions, marketing,... Regulatory Committee : criteria Decisions EUEB (Competent Bodies, Interest groups) : draft criteria Decisions, management : policy marketing cooperation and coordination

12. 11 Policy management group  Develop and implement long term policy Integrate the eco-label in wider policy debates Develop synergies with type III labelling, EMAS and other types of labels and environmental product information Manage the resources and long-term financing Prepare the revision of the scheme (2005)...

13. 12 Co-operation & Co-ordination management group  Co-ordinate product group development Develop joint marketing activities and information to consumers Examine possibilities of mutual recognition and mutual fee reductions...

14. 13 Marketing management group  Identify key target groups, define and implement strategy, develop marketing resources Exchange information about marketing actions, where eco-labelled products are sold,... Initiate joint actions and joint promotional material Promote the use of eco-label criteria in public and corporate procurement Develop strategic partnerships with retailers...

15. 14 19 Product Groups u Detergents (4) u Paper (2) u Paints, varnishes u Textiles, footwear u Appliances (3) u PCs, Portables, TVs, Lightbulbs u Soil improvers, growing media u Hard floor coverings u Mattresses, (furniture) u (Tourist accomodation)

16. 15 107 Companies (6/2002) u Textiles 38 u Paints & varnishes 28 u Soil improvers 7 u Dishwashing detergents 6 u Tissue paper 8 u Bed mattresses 4 u Footwear 4 u Laundry detergents 3 u Copying paper 2 u Refrigerators 2 u Hand dishwashing detergents 2 u Hard surface / sanitary cleaners 1 u Dishwashers 1 u Personal computers 1 u Light bulbs 1

17. 16 107 Companies (6/2002) u Denmark, France22 u Italy 20 u Spain 13 u Greece 9 u Sweden 8 u Portugal 3 u Netherlands, Belgium, Germany, UK 2 u Ireland, Finland 1 u Austria and Luxembourg0

18. 17 Links with other policy areas IPP (wider labelling, greening public procurement,...) water quality (textiles, paper, detergents, …) air quality (paints, paper, textiles, …) consumer health and safety (textiles, detergents, …) climate change (appliances, paper,...) waste (appliances, mattresses, soil improvers, paper..)