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Country Evaluation Pick a country other than your Home Country [Country of Origin] and conduct a PEST Analysis. Using PEST analysis examine whether International.

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Presentation on theme: "Country Evaluation Pick a country other than your Home Country [Country of Origin] and conduct a PEST Analysis. Using PEST analysis examine whether International."— Presentation transcript:

1 Country Evaluation Pick a country other than your Home Country [Country of Origin] and conduct a PEST Analysis. Using PEST analysis examine whether International Business activities [International Trade and Foreign Direct Investment] has increased or decreased in the past 10 years. Has International Business contributed towards the economic development/ GDP growth of the country?

2 What is PEST Analysis P – Political Environment E – Economic Environment S – Socio-Cultural Environment T – Technological Environment

3 Industry and Firm Analysis List the Main Economic Activities of the country List the Main Export Industries of the country Identify the Main Companies involved in generating Export Turnover What role the Government has played in enhancing the International Competitiveness of its firms and Industries?

4 Deadline Please keep your analysis to 5 pages maximum - double spaced and 12 inch font. You can present the PEST Analysis in a bullet point format. Table and Figures to be provided in the Appendix. The written report is due on February 27 by 12:00 (noon). Please submit the hard copy of the written report to Cindy Brouillette on or before February 27th. Late submissions will not be accepted.


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