1. Stop Wishing the Weight Off (and Work)! Fitness DVD October 31, 2010

2. Introduction Stop Wishing the Weight Off (and Work)! – Fitness expert Tony Biggs Encourage clients to start working – Improving fitness – Focusing on shedding extra pounds

3. Marketing Plans This DVD will be developed with middle aged women in mind – Interested in exercise Limited by work and family responsibilities Want to have more energy Our spokesman, Tony Biggs, perfect for project – Extremely animated – Amazingly personable – Familiar name

4. Market research Market research for project – Careful planning has shown that women our main customers – These clients want to maximize their workouts Don’t have much extra time Want to look AND feel better – Don’t want to waste money on products that won’t deliver

5. Unique plans Our DVD should be innovative – Not just another workout DVD – Appeal to customers – Provide quality and reliable service Confirm product works Recruit several women in age group – Have sample use product – Gather feedback – Make necessary changes

6. Special plans Packaging – Bright and attention-getting – Feature actual women who have used the product Do not want all young models Need to appeal to working mothers – Possibly have Tony Biggs on cover leading a class – Focus on high energy

7. Marketing strategy – Use real women in advertising – Take advantage of Tony Biggs’ notoriety – Focus on results Improved energy Greater attractiveness Motivation Works in limited time

8. Product marketing Offer the product in key locations – Fitness sections of video store – Kiosk in health foods store – Set up booths at health fairs around area – Provide advertising at prime times – Consider a fitness club

9. Conclusions Our motto: “Stop Wishing the Weight Off (and Work)!” Excellent marketing plans Exciting partnership with Tony Biggs Always market to Real Women