1. Thomas Photography & Video John Thomas CIT 4453

2. Porter’s Generic Strategies  Industry wide and differentiation  This company will have a lot to offer in the film and photo industry in a local and online locale. Online help and tutorials will be available. Classes can be both in person and online through video.

3. Targeted Segments  The special events/occasions segment  This company will provide classes, photo and film equipment rentals, and can even be hired to shoot/ film events whether for a sporting event, prom, senior photos.

4. Key Benefits  High Definition Pictures and Video  Latest tech will be available from high end DSLR to GoPro  Printing and Framing at a low price!!  Equipment Rentals at as much as a 4 th of the price to buy  We offer Rent to Buy Programs

5. Unique Capabilities  Widest variety of film industry quality equipment to rent  We provide one on one customer service online and over the phone  Online and in person classes (subscription based)

6. Value Proposition  Thomas Photography and Video provides the special event/occasion segment with our expertise and high quality equipment to ensure that any event is captured in the best light.