1. Market Driven Organization Customer Intimacy & Other Value Disciplines
Contreras Oreisy
Reyes Ninoska
Shanker Aditya
Salas Ana Lucia
University of Bern

2. Superior Customer Value
Customer Intimacy & Other Value Disciplines
Superior Customer Value
Operational Excellence
Product Leadership
Customer Intimacy
15. November 2010

3. Customer Intimacy Tailor the product Long term loyalty
Customer Intimacy & Other Value Disciplines
Customer Intimacy
Create a long term relationship of trust with customers
Tailor the product
Long term loyalty
Empowering employee
Descen-tralization of mkt operations
Ability to differen-tiate customer quickly
15. November 2010

4. Operational Excellence
Customer Intimacy & Other Value Disciplines
Operational Excellence
To lead the industry in price and convenience
Minimize costs
Eliminate intermediate production steps
Optimize processes
Build to order
15. November 2010

5. Customer Intimacy & Other Value Disciplines
Continuous development of state-of-the-art product + services
Be innovative
Embracing ideas from outside
Avoid bureaucracy
Posses an appropriate infrastructure + management system
Product Leadership
15. November 2010

6. Customer Intimacy & Other Value Disciplines
Conclusion
Becoming an industry leader requires a company to choose a value discipline that takes into account its capabilities and culture as well as competitors` strengths. At the same time they must continue to focus and drive that strategy relentlessly through the organization at all times. They should try not to lose sight of these values by reacting to market changes and competitive pressure.
15. November 2010