Presentation is loading. Please wait.

Presentation is loading. Please wait.

The Online Opportunity: Doing the Deal April 20, 2006 Introduction by Gordon Borrell, CEO.

Similar presentations


Presentation on theme: "The Online Opportunity: Doing the Deal April 20, 2006 Introduction by Gordon Borrell, CEO."— Presentation transcript:

1 The Online Opportunity: Doing the Deal April 20, 2006 Introduction by Gordon Borrell, CEO

2 Growth of Local Online Adv. Since 1998 © 2006 Borrell Associates Inc.

3 TV Web Site Revenue Growth, 2002-2006 projected ($ in Millions) © 2006 Borrell Associates Inc. Source: Borrell Associates, Inc.

4 Some Local Sites Now Larger Than Biggest Radio Station in Mkt. © 2006 Borrell Associates Inc.

5 The Web’s Contribution to TV for Eight Station Groups © 2006 Borrell Associates Inc. Source: company reports to Borrell Associates, Inc. Nov. 2005

6 © 2006 Borrell Associates Inc. TV Web Site Share of Local Online Advertising in the DMA, 2005

7 TV Web Site Profitability Average margin +29.6% 65% were profitable, 35% were not Of the profitable sites, avg. margin was 79% Confidence level in reporting: 93% © 2006 Borrell Associates Inc.

8 Ad Categories Expected to be Top 3 Growth Areas in 2006 © 2006 Borrell Associates Inc. Source: Borrell Associates, Inc.


Download ppt "The Online Opportunity: Doing the Deal April 20, 2006 Introduction by Gordon Borrell, CEO."

Similar presentations


Ads by Google